Design System Inspiration of Miro

1. Visual Theme & Atmosphere

Miro's website is a clean, collaborative-tool-forward platform that communicates "visual thinking" through generous whitespace, pastel accent colors, and a confident geometric font. The design uses a predominantly white canvas with near-black text (#1c1c1e) and a distinctive pastel color palette — coral, rose, teal, orange, yellow, moss — each representing different collaboration contexts.

The typography uses Roobert PRO Medium as the primary display font with OpenType character variants ("blwf", "cv03", "cv04", "cv09", "cv11") and negative letter-spacing (-1.68px at 56px). Noto Sans handles body text with its own stylistic set ("liga" 0, "ss01", "ss04", "ss05"). The design is built with Framer, giving it smooth animations and modern component patterns.

Key Characteristics:

• White canvas with near-black (#1c1c1e) text
• Roobert PRO Medium with multiple OpenType character variants
• Pastel accent palette: coral, rose, teal, orange, yellow, moss (light + dark pairs)
• Blue 450 (#5b76fe) as primary interactive color
• Success green (#00b473) for positive states
• Generous border-radius: 8px–50px range
• Framer-built with smooth motion patterns
• Ring shadow border: rgb(224,226,232) 0px 0px 0px 1px

2. Color Palette & Roles

Primary

• Near Black (#1c1c1e): Primary text
• White (#ffffff): --tw-color-white, primary surface
• Blue 450 (#5b76fe): --tw-color-blue-450, primary interactive
• Actionable Pressed (#2a41b6): --tw-color-actionable-pressed

Pastel Accents (Light/Dark pairs)

• Coral: Light #ffc6c6 / Dark #600000
• Rose: Light #ffd8f4 / Dark (implied)
• Teal: Light #c3faf5 / Dark #187574
• Orange: Light #ffe6cd
• Yellow: Dark #746019
• Moss: Dark #187574
• Pink (#fde0f0): Soft pink surface
• Red (#fbd4d4): Light red surface
• Dark Red (#e3c5c5): Muted red

Semantic

• Success (#00b473): --tw-color-success-accent

Neutral

• Slate (#555a6a): Secondary text
• Input Placeholder (#a5a8b5): --tw-color-input-placeholder
• Border (#c7cad5): Button borders
• Ring (rgb(224,226,232)): Shadow-as-border

3. Typography Rules

Font Families

• Display: Roobert PRO Medium, fallback: Placeholder — "blwf", "cv03", "cv04", "cv09", "cv11"
• Display Variants: Roobert PRO SemiBold, Roobert PRO SemiBold Italic, Roobert PRO
• Body: Noto Sans — "liga" 0, "ss01", "ss04", "ss05"

Hierarchy

4. Component Stylings

Buttons

Blue Primary

• Background: #5b76fe (--tw-color-blue-450)
• Text: #ffffff
• Radius: 8px
• Padding: 7px 12px
• Font: 17.5px / 700 / Roobert PRO Medium
• Hover: #2a41b6 (--tw-color-actionable-pressed)
• Use: Primary CTA — implied from interactive blue

Outlined

• Background: transparent
• Text: #1c1c1e
• Border: 1px solid #c7cad5
• Radius: 8px
• Padding: 7px 12px
• Font: 17.5px / 700 / Roobert PRO Medium
• Use: Secondary outlined button

White Circle

• Background: #ffffff
• Radius: 50%
• Padding: 12px (icon button)
• Shadow: rgb(224,226,232) 0px 0px 0px 1px (ring shadow)
• Use: Circular icon button

Inputs

Default

• Background: #ffffff
• Text: #1c1c1e
• Border: 1px solid #e9eaef
• Radius: 8px
• Padding: 16px
• Font: 16px / 400 / Noto Sans
• Placeholder: #a5a8b5 (--tw-color-input-placeholder)
• Use: Standard input

Cards

Standard

• Background: #ffffff
• Radius: 12px
• Padding: 16px
• Shadow: rgb(224,226,232) 0px 0px 0px 1px (ring shadow)
• Use: Default card with ring-shadow border

Pastel Surface

• Background: pastel accent (e.g., #ffc6c6 Coral, #c3faf5 Teal, #ffe6cd Orange, #fde0f0 Pink)
• Text: #1c1c1e
• Radius: 12-24px
• Padding: 24px
• Use: Feature card with pastel surface

Large Panel

• Background: #ffffff
• Radius: 24px
• Padding: 32px
• Shadow: rgb(224,226,232) 0px 0px 0px 1px
• Use: Large containers

Badges

Default

• Background: #5b76fe
• Text: #ffffff
• Radius: 8px
• Padding: 4px 8px
• Font: 12px / 400 / Roobert PRO Medium
• Use: Inferred from §1-§2 baseline (no explicit DS variant in source).

Success

• Background: #00b473 (--tw-color-success-accent)
• Text: #ffffff
• Radius: 8px
• Padding: 4px 8px
• Use: Inferred from §1-§2 baseline (no explicit DS variant in source).

5. Layout Principles

• Spacing: 1–24px base scale
• Radius: 8px (buttons), 10px–12px (cards), 20px–24px (panels), 40px–50px (large containers)
• Ring shadow: rgb(224,226,232) 0px 0px 0px 1px

6. Depth & Elevation

Minimal — ring shadow + pastel surface contrast

7. Do's and Don'ts

Do

• Use pastel light/dark pairs for feature sections
• Apply Roobert PRO with OpenType character variants
• Use Blue 450 (#5b76fe) for interactive elements

Don't

• Don't use heavy shadows
• Don't mix more than 2 pastel accents per section

8. Responsive Behavior

Breakpoints: 425px, 576px, 768px, 896px, 1024px, 1200px, 1280px, 1366px, 1700px, 1920px

9. Agent Prompt Guide

Quick Color Reference

• Text: Near Black (#1c1c1e)
• Background: White (#ffffff)
• Interactive: Blue 450 (#5b76fe)
• Success: #00b473
• Border: #c7cad5

Example Component Prompts

• "Create hero: white background. Roobert PRO Medium 56px, line-height 1.15, letter-spacing -1.68px. Blue CTA (#5b76fe). Outlined secondary (1px solid #c7cad5, 8px radius)."

10. Voice & Tone

Miro's voice is collaboration-warm and workshop-confident. "AI 이노베이션 워크스페이스" (homepage 2026-05) — brand evolution from "online whiteboard" to "AI innovation workspace". Marketing copy emphasizes team workshops + collaborative moments. Yellow #fde050 CTA signals "playful, sticky-note inspired."

Voice samples

• Marketing CTA: "SAVE YOUR SPOT"

Forbidden phrases. "Revolutionary whiteboard". Aggressive Mural-comparison framing.

11. Brand Narrative

Miro was founded 2011 as RealtimeBoard in Perm, Russia (~1,150 km east of Moscow) by Andrey Khusid and Oleg Shardin (Miro — Wikipedia, bne IntelliNews — Miro $17.5B). Khusid + Shardin had previously founded the design agency Vitamin Group in 2005 offering web/product/app design services; 2012 they left Vitamin to focus on RealtimeBoard full-time. Funding ladder: $25M Series A (2018) led by Accel with Altair Capital + Scale Venture Partners → $50M Series B (April 2020), after which user base grew 5× (5M → 30M) and paying customers 5.5× (20K → 130K) → $400M Series C (January 2022) co-led by ICONIQ Growth + Accel + Atlassian + Dragoneer + GIC + Scale Venture Partners at $17.5B post-money valuation, total funding ~$476M (Miro Newsroom — $400M Series C, BusinessWire — Series B $50M April 2020). Rebranded RealtimeBoard → Miro in 2019 reflecting a global identity. Strong adoption in design teams, agile workshops, and consulting. AI features added 2024-2025 to position Miro as the "AI innovation workspace" (live miro.com/ko page-title confirms 2026-05).

12. Principles

1. Yellow signals action. #fde050 CTA inherited from sticky-note culture. UI implication: primary actions yellow on white.
2. Roobert PRO is the type voice. Medium weight throughout. UI implication: don't substitute system fonts.
3. Workshop > toolbox. UI implication: product positioning treats Miro as a meeting/workshop space, not a static design tool.
4. Generous radius for warmth. UI implication: 8px+ on cards, 16px+ on hero modules.
5. AI as workshop participant. UI implication: AI features framed as joining the workshop, not replacing humans.

13. Personas

Personas are fictional archetypes informed by Miro user segments (UX designers, agile coaches, consulting partners), not individual people.

Yuki Tanaka, 32, Tokyo. UX designer at agency. Runs client workshops in Miro 3× per week.

Marcus Chen, 41, San Francisco. Agile coach at Series C SaaS. Sprint planning + retros in Miro.

Sofia Russo, 36, Milan. Independent design consultant. Miro for client research + brainstorming.

14. States

15. Motion & Easing

Standard cubic-bezier; minimal bounce. Cursor sync motion is signature. prefers-reduced-motion: reduce removes hover transitions; cursor sync becomes step-discrete.

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Verified: 2026-05-08 (omd:migrate run 38 — Apple-tier) Tier 1 sources: miro.com/ko home + /pricing (live DOM via playwright — three-color 8px Primary: Yellow banner #fde050 40px / 16px·900 ALL CAPS (banner-only) + Charcoal #1c1c1e 42-44px / 16px·600 (canonical default) + Miro Blue #3859ff 48px / 18px·600 (featured-tier accent); Outline transparent / Charcoal text). Tier 2 sources: styles.refero.design / getdesign.md — no record. Tier 2 (Philosophy/founders/funding): Wikipedia (Miro), bne IntelliNews ($17.5B), Crunchbase, Miro Newsroom (Series C $400M Jan 2022), BusinessWire (Series B $50M Apr 2020), Contrary Research, EWDN. Style ref: notion. Conflicts unresolved: none. Earlier mistake reverted: prior footer captured Yellow banner only; canonical default Primary is Charcoal #1c1c1e with Miro Blue #3859ff featured-tier accent — three-color discipline was undocumented.