Airtable Trademark Guidelines
Airtable Trademark Guidelines
airtable
Design System

Airtable

Airtable's website is a clean, enterprise-friendly platform that communicates "sophisticated simplicity" through a white canvas with deep navy text (`#181d26`) and Airtable Blue (`#1b61c9`) as the primary interactive accent. The Haas font family (display + text variants) creates a Swiss-precision typography system with positive letter-spacing throughout.

#181d26primaryHaas
01

Color Palette

Top 8 hex values found in §2 of DESIGN.md, ranked by usage frequency.

#181d26
#181d26
#1b61c9
#1b61c9
#ffffff
#ffffff
#006400
#006400
#333333
#333333
#254fad
#254fad
#e0e2e6
#e0e2e6
#f8fafc
#f8fafc
Primary
#181d26
Background
#ffffff
Foreground
#181d26
Border
#e0e2e6
02

Typography

01 / TYPE SCALE

Type Scale

Rendered in system-ui to clearly show scale & weight. See the cards below for the brand's actual fonts.
Design at scaleDisplay XXL
3rem (48px)·400·line-height: 1.25·letter-spacing: -0.01emDisplay
Section headingHeading XL
2rem (32px)·400·line-height: 1.25Heading 1
SubheadingHeading L
1.5rem (24px)·400·line-height: 1.4Heading 2
Body text. The quick brown fox jumps over the lazy dog. Designed for readable line-height in long-form content.Body M
1rem (16px)·400·line-height: 1.5Body
Supporting textSmall S
0.75rem (12px)·400·line-height: 1.5Small
Caption · timestamp · 2026Caption XS
0.75rem (12px)·400·line-height: 1.5Caption
BADGE / LABELSmallest XXS
0.625rem (10px)·500·line-height: 1.5·letter-spacing: 0.06emSmallest
02 / FONTS USED BY THIS BRAND

2 fonts extracted from DESIGN.md

License + install link per font. Brand-only fonts mean the company uses a custom typeface that isn't publicly available.
Primary
Haas Grot Display
Commercial
Used by Airtable.
Source · Commercial Type
Display
Haas Grot Display
Commercial
Source · Commercial Type
03

Buttons

04

Cards

Total Revenue
$45,231
+20.1% from last month
Subscriptions
2,350
+18.2% from last month
Active Now
573
-2.4% from last month

Featured product

A wider example card showing how content sits inside the radius and shadow combination defined by this brand. Card radius is capped at 16px even on pill systems (LINE/Wise/Spotify) so large surfaces stay readable.

05

Form Elements

06

Badges & Tabs

Badges (radius capped to 8px)
DefaultSecondaryOutlineDestructiveSuccess
Tabs (pill / underline)
07

Spacing & Radius

Spacing Scale
2px
8px
12px
16px
24px
32px
48px
Component Radius (per-type)
Button
16px
Input
16px
Card
16px
Dialog
16px
Badge
8px
08

Elevation

Shadow recipes parsed from §6 of DESIGN.md, or default 5-tier scale if none found.

Subtle
0 1px 2px 0 rgba(0,0,0,0.05)
Default
0 1px 3px 0 rgba(0,0,0,0.1), 0 1px 2px 0 rgba(0,0,0,0.06)
Elevated
0 4px 6px -1px rgba(0,0,0,0.1), 0 2px 4px -1px rgba(0,0,0,0.06)
Floating
0 10px 15px -3px rgba(0,0,0,0.1), 0 4px 6px -2px rgba(0,0,0,0.05)
Modal
0 20px 25px -5px rgba(0,0,0,0.1), 0 10px 10px -5px rgba(0,0,0,0.04)