본문으로 건너뛰기
oh-my-design

와디즈 DESIGN.md

DESIGN.md

Design System Inspiration of Wadiz

Overview

Visual Theme & Atmosphere

Wadiz (와디즈) is the design language of a crowdfunding marketplace that wants to feel like a clean retail catalog, not a charity drive. Korea has a single dominant rewards-funding platform, and Wadiz long ago decided that the maker's story belongs in the photography and the copy — the chrome around it gets out of the way. The system runs on white surfaces (#ffffff page, #fafbfd surface alt, #f2f5f8 content shelf), Toss-family near-black ink (#191f28 heading, #4e5968 muted, #6b7684 subtle), and one saturated brand mint (#00c4c4) that does every interactive job — CTA fills, checkbox marks, focus outlines, progress fills, loader strokes. The mint is internally labeled mint in the CSS module class system (.Button_mint__2W1nI), and the supporting pastel #e6fafa is its tinted resting surface.

The single most distinctive geometric choice is the radius scale. The production bundle contains 112 occurrences of border-radius: 8px and 56 of 4px — 8px is the workhorse for cards, buttons, badges, and inputs. There are also 24 instances of 16px (mostly for hero-tier modals and the top-rounded sheet pattern 16px 16px 0 0) and 30 instances of 50% (avatars, indicator dots, the circular maker badge). Wadiz is medium-soft: not as flat as Banksalad (2px) and not as plumply consumer as Toss-mobile (12–16px default). 8px reads as retail catalog — confident, photographic-product-grid friendly, not toy-like.

Typography is Pretendard only — no display secondary face — loaded from the Cloudflare CDN (pretendard/1.3.9/dynamic-subset) and declared as the family on every text node in the reset (wui.css). The default weight is 400 (393 declarations) for body and listing text; 700 (358) appears almost as often for funding amounts, percentages, headings, and the maker name; 500 (109) is the medium-emphasis label weight. Base body size is 15px (not the more common 14 or 16), and the size scale climbs through 14 → 16 → 18 → 20 → 24 → 28 → 32 → 40 → 48 → 64px for the home hero. Letter-spacing is essentially zero across the system — Wadiz never tracks Korean tight; only the largest display headings get a -.03em adjustment.

Key Characteristics:

  • Pretendard exclusive — no display accent face
  • Brand mint #00c4c4 for all interactive moments (Button_mint, checkbox, focus, progress, loader)
  • Mint pastel #e6fafa as the resting surface of secondary CTAs (tint pattern)
  • 8px radius dominance — medium-soft, retail-catalog feel
  • Toss-family Korean ink palette (#191f28 / #4e5968 / #6b7684 / #8b95a1)
  • Four named label colors: mint, yellow #fcc500, blue #4672f9, red #ff5959 — each with solid / outlined / tint shapes
  • Five-state button system: contained / outlined / tint / block / circular
  • Surface alternation #ffffff → #fafbfd → #f2f5f8 — quiet shelf stacking
  • Single-direction blue-black shadow 0 6px 6px -1px #0a16461a — never colored, never theatrical
  • #fcc500 (yellow) for trending / hot-deal labels — the system's hottest visual moment is promotion, not error

Primary tasks

  • Browse the rewards feed and read each campaign's funding state
  • Narrow a category down to the campaigns you want
  • Decide on a campaign from the maker's story
  • Fund a campaign from the mobile bottom sheet
  • Set an alert on a campaign instead of funding now

Imagery & Iconography

Imagery

Wadiz's photography is the product. Every campaign supplies its own hero — a kitchen tool against a colored backdrop, a maker holding a prototype in a workshop, a flat-lay of a fashion drop. The system never overrides this with a heavy chrome — the white surface, 8px radii, and quiet shadow exist so the imagery carries the entire emotional load. The home page is essentially a 4-column gallery of other people's photography, separated by #f2f5f8 shelf neutrals.

The single Wadiz-controlled image moment is the loader — a "waffle" loader (the literal class is Loader_waffle-loader-color__sANH-) that animates the brand mint #00c4c4 in a stroked-rectangle pulse. This is the only place Wadiz puts its mint on photography rather than next to it.

Iconography

  • Style: Outlined, 1.5-2px stroke, 24px default canvas; filled variants exist for active/selected states
  • Hit area: 40-44px around 24px icons
  • Color: Inherits text color by default (#4e5968 for muted nav, #191f28 for primary, #00c4c4 for active)
  • Common icons: Heart (즐겨찾기), bell (알림), search (검색), share (공유), filter (필터), close (X), chevron-down (드롭다운), check (확인 — uses mint), exclamation (마감임박 — uses red)

Philosophy & Principles

Wadiz's design philosophy can be read off the production system without needing brand-published manifestos:

  1. The product is the photograph. White surfaces, 8px radii, hairline shadows — every visual decision in the chrome exists to keep the maker's image at the visual center. The brand mint never colorizes a thumbnail; it only colorizes the chrome that frames the thumbnail.

  2. Funding state is a vocabulary, not a sentiment. Six named states (오픈예정 / 오픈중 / 얼리버드 / 마감임박 / 앵콜 / 인기) × three badge shapes (solid / outlined / tint) × four color hues = 72 valid badges. The system over-builds this surface so that no two campaigns ever feel "the same" in a feed.

  3. Mint is the verb. The brand color appears almost exclusively on things you can do — buttons, links, checkboxes, focus, progress, loader. Mint is never decorative; if it's there, it's interactive.

  4. Korean ink, not black. The #191f28 → #4e5968 → #6b7684 → #8b95a1 scale is the Toss-family ink scale, now standard across Korean fintech-adjacent products. Wadiz adopting it positions itself in the trustworthy Korean product register rather than the international marketplace register that pure black or warm-near-black would suggest.

  5. Tint over outline. The most distinctive button shape in the system is tint — pastel surface + saturated label — and it carries the marketing weight that outline buttons carry on most sites. This is a deliberate softening of the page rhythm: the eye lands on tint surfaces before it lands on outlined ones.

Personas (Speculative — Not Brand-Confirmed)

⚠️ The named personas below are inferred from the surfaces, not from a published Wadiz brand document. They are FILL-IN candidates for designers building Wadiz-adjacent products. Replace with audience-specific research before shipping.

  • The supporter (서포터): 25–45, mostly mobile, browses on subway during commute, supports 2–6 campaigns/year averaging 30–80k₩ each. Wants short campaign titles, clear 얼리버드 eligibility, and 마감임박 urgency cues. Cares about the maker's story for ~30 seconds before deciding.
  • The maker (메이커): 28–45, small studio or 1-person brand, ships 1–3 campaigns/year. Spends days inside Wadiz Studio (the back-office) writing campaign copy and uploading photography. Sees Wadiz as their pop-up retail moment, not their permanent store.
  • The browser (구경꾼): 20–40, no recent funding, opens Wadiz on a hot-deal notification ~weekly. Will scroll for 5 minutes, save 2 items, fund 1 in 4 sessions.

Colors

Primary

  • Wadiz Mint (#00c4c4): Primary brand color. Filled CTA backgrounds, link color in body copy, checkbox-checked icon, focus outlines, progress-fill, loader stroke, brand wordmark. A teal-cyan close to Tiffany-green but cooler — readable on white, energetic without being playful.
  • Mint Hover/Active (#07abae): Foreground color on tinted secondary buttons; text color on hover for outlined mint variants. Wadiz uses a darker mint on hover (opposite of Banksalad's lighten-on-hover convention).
  • Mint Tint Surface (#e6fafa): The pastel resting surface for tint mint buttons, the hover surface for outlined mint buttons, the success-state surface.
  • Mint Tint Accent (#bef5f5): Tint-mint hover/active surface — one shade more saturated than #e6fafa. Used when a tint button is itself being interacted with.

Heading & Body (Toss-family ink scale)

  • Heading (#191f28): Maximum-depth ink for headings, funding amounts, maker names. Never #000.
  • Heading Alt (#1d2129): Secondary near-black, used as --dark CSS variable for top-bar and high-emphasis fills.
  • Body (#333d4b): Standard reading text, paragraph copy.
  • Muted (#4e5968): Secondary descriptions, metadata, list-item descriptions.
  • Subtle (#6b7684): Captions, time-remaining text, footer copy.
  • Placeholder (#8b95a1): Input placeholders, the lowest readable tier.
  • Disabled (#b1b8c3 / #ced4de): Disabled text and icons.

Surface & Border

  • Page (#ffffff): Default canvas.
  • Surface Alt (#fafbfd): Soft alternation — section dividers, "softly different" panels.
  • Surface Neutral (#f2f5f8): Content-shelf fills, search-bar resting surface, secondary card surface.
  • Surface Neutral 2 (#f2f4f6): A second-pass neutral, used in modal interiors.
  • Divider (#e3e7ee): Default horizontal rules, table borders.
  • Input Border (#ced4de): Default input field border.

Label / Badge Family

Wadiz exposes four named color variants for LabelBadge, each with three shapes (solid = filled brand; outlined = border-only; tint = pastel surface + saturated foreground). These badges power the funding-state chips that sit on every campaign card — 오픈예정, 오픈중, 얼리버드, 마감임박, 앵콜, 인기.

  • Yellow — solid #fcc500 (text #fff), tint surface #fffae1 (text #fcc500). For trending / hot-deal / 인기 (popular).
  • Blue — solid #4672f9 (text #fff), tint surface #ecf2ff (text #4672f9), accent surface #d7e3ff, alt #325ad7, pale-link #5a87ff. For info, neutral state tags, secondary CTAs.
  • Red — solid #ff5959 (text #fff), tint surface #fff0f0 (text #ff5959), accent surface #ffdcdc, strong #e43131, softs #ff6666/#ff7777. For 마감임박 (deadline closing), refund, withdraw, validation error.
  • Mint — the same #00c4c4 family used for primary CTA — when used as a label, signals "active funding" / "오픈중".

Semantic

  • Success Green (#00af84): Used sparingly — paid / completed / shipped states only. Brand mint is the default success color; this deeper teal-green appears only when a "this is a financial settlement, not just an interaction" tone is needed.
  • Alert Red (#ff5959 family): All error and urgency. The deadline-closing chip is the only place red ever feels celebratory rather than punitive.
  • Image Error Thumb (#ffb9b9): The placeholder background when a reward thumbnail fails to load — a soft pink-red, not a gray, so the failure is visible without being scary.

Overlay / Modal

  • Scrim Light (rgba(0,0,0,.06) / .15 / .32 / .4): Tier of darkening overlays for menus, popovers, modals, full-sheet.
  • White Veil (rgba(255,255,255,.7) / .9 / .95): For sticky headers on photography-rich pages.

Typography

Font Family

  • Primary: Pretendard, -apple-system, BlinkMacSystemFont, system-ui, Roboto, "Helvetica Neue", "Segoe UI", "Apple SD Gothic Neo", "Noto Sans KR", "Malgun Gothic", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", sans-serif
  • Display Accent: None — Pretendard does the entire job
  • Variable-axis Pretendard supplies 400/500/700 weights as needed; subset CSS is dynamic via cdnjs Pretendard 1.3.9
  • Base body size: 15px (not 14, not 16 — a deliberate Korean-rendering choice; Pretendard's 15px reads cleaner than 14px at typical Korean line lengths)

Hierarchy

RoleFamilySizeWeightLine HeightNotes
Hero numeral (funded amount %)Pretendard64px7001.1The biggest moment — campaign success % on detail pages
H1 pagePretendard40–48px7001.2Home banner copy, category landing
H2 sectionPretendard32px7001.25Section titles ("지금 오픈 중", "인기 펀딩")
H3 card titlePretendard24px7001.3Maker name on detail, modal headings
Card title (project)Pretendard18px7001.35Reward card project title (2-line clamp)
Lead bodyPretendard17px4001.5Short paragraph leads
Body defaultPretendard15px4001.55Description text, body copy (base)
Body emphasisPretendard15px5001.55In-paragraph emphasis, button labels
Label / metadataPretendard14px400/5001.4Time-remaining, supporter count, category tag
CaptionPretendard13px4001.4Helper text, fine print
Small labelPretendard12px400/7001.3Badge text, micro-tags
MicroPretendard10px4001.3Footer fine print only

Weight distribution (counted in production bundle): 400 = 393×, 700 = 358×, 500 = 109×. The near-parity of 400 and 700 is the signal — every body paragraph is 400, every funding amount and percentage is 700, and the eye learns to bounce between the two. Wadiz never uses 300 (light) — there is no "elegant thin display" in the system.

Letter Spacing

  • Default: 0 (no tracking on Korean body)
  • Largest display only: -0.03em (rare; visible only in the very biggest home-hero numerals)

Layout

Spacing & Layout

Spacing Scale (px)

The system follows a roughly 4-multiple scale, but with specific opinionated stops:

4 → 8 → 12 → 16 → 20 → 24 → 32 → 40 → 48 → 64

Most observed gaps cluster around 16 (card padding), 20 (vertical rhythm between card sections), 24 (between-card gutter), and 32 (between section blocks). The 64px stop is rare — used as the top-padding on hero sections and the spacing under the biggest funding-amount numeral.

Layout

  • Page max-width: ~1200px content rail centered with auto margins; full-bleed hero photography routinely breaks out
  • Card grid: 4-column on desktop home (240–280px each), 2-column on tablet, 1-column on mobile
  • Card aspect: Reward thumbnail is 4:3, with a 16:9 variant on the hero carousel
  • Header height: ~64px fixed, with a rgba(255,255,255,.95) veil so the photography behind it stays half-readable
  • Section vertical rhythm: 32–48px between sections, 16–20px within a card
  • Card padding: 16px on listing cards, 20–24px on detail-page cards

Radius

8px is the system default (112 occurrences). The full scale:

  • 3px (26x): The smallest chip / inline indicator
  • 4px (56x): Inline tag, mini-badge
  • 8px (112x): Buttons, cards, inputs, modal — the default for everything
  • 16px (24x): Hero modals, the bottom-sheet pattern (rounded only at top: 16px 16px 0 0, 3x)
  • 50% (30x): Avatars, indicator dots, circular maker badges
  • 100px / 999em (6 + 3x): Pill-shaped filter chips and the "see more" floating button

The 2px radius variant exists (7x) but is reserved for technical contexts — chart legend swatches, image-crop frames — not the user-facing UI.

Elevation & Depth

Values kept in prose

Measured values the DESIGN.md token grammar cannot carry, kept verbatim:

  • shadow.header: 0 1px #0000000f
  • shadow.modal: 0 16px 16px -1px #0a16461a, 0 0 5px #0a16460f

Motion & Easing

Motion & Interaction

  • Default easing: ease-in-out for thumbnail fade-in (0.25s); the system avoids cubic-bezier show-off curves
  • Page transitions: Instant — Wadiz is a content site, not a marketing scroll experience
  • Hover: Cards do a barely-perceptible lift (box-shadow 0 6px 6px → 0 32px 40px -2px) — the resting elevation thickens, no translate
  • CTA hover: Color shift only (no scale, no shadow change) — text #00c4c4 → #07abae on outlined, background tint deepens on filled
  • Loading: The waffle loader is the global loading affordance — never a spinner, never a skeleton on the home grid (the imagery loads with opacity 0 → 1, which IS the skeleton)
  • Tap feedback (mobile): Active state is the same as hover — saturated mint becomes #07abae, tint surface darkens to #bef5f5
  • Transitions: transition-property: opacity 0.25s ease-in-out is the most common; nothing animates color transitions
  • Scroll: No parallax, no reveal-on-scroll; the page is a quiet vertical river

Components

Buttons

The most distinctive system in the bundle. Class names follow the pattern .Button_<role>__<hash> with five orthogonal axes:

  1. Color variant: mint (brand) · blue (info) · red (destructive) · yellow (promo) · green (success)
  2. Shape variant: contained (filled) · outlined (border-only, default) · tint (pastel surface + saturated label)
  3. Width: default · block (full-row)
  4. Geometry: rectangular · circular · badge (chip-sized)
  5. State: default · hover · active · disabled · loading

Primary CTA (filled mint contained):

  • Background #00c4c4, text #ffffff, border-color #00c4c4, radius 8px
  • Hover: background stays #00c4c4 with subtle inner-shadow shift
  • Active: background and text desaturate to #07abae-family

Secondary CTA (outlined mint):

  • Background transparent, text #00c4c4, border 1px solid #00c4c4
  • Hover: background #e6fafa, text #07abae

Tint button (the Wadiz signature):

  • Background #e6fafa, text #00c4c4, border 1px solid #e6fafa
  • Hover: background #bef5f5, text #07abae
  • This is the third button shape — neither filled-loud nor outlined-quiet — and it carries the most visual weight in marketing modules

Label Badges

The funding-state vocabulary. Pattern .LabelBadge_<color>__<hash>.LabelBadge_<shape>__<hash>:

  • solid: border: solid 1px <hue>; background-color: <hue>; color: #fff;
  • outlined: border: solid 1px <hue>; background-color: #fff; color: <hue>;
  • tint: border: solid 1px <pastel>; background-color: <pastel>; color: <hue>;

The 12 combinations cover every funding state (오픈예정 = blue outlined, 오픈중 = mint solid, 얼리버드 = yellow tint, 마감임박 = red solid, 앵콜 = blue solid, 인기 = yellow solid). The reversed badge (ReversalLabelBadge) is for dark-background photography overlays.

Reward Card

The single most-shipped component. Structure:

  • Thumbnail (4:3, radius 8px at the top): Lazy-loaded with opacity 0 → 1 0.25s ease-in-out fade — .CardThumbnail_visible__343f4
  • Error state: When the thumbnail fails, background-color: #ffb9b9 (soft pink-red) — a recognizable Wadiz failure state, not a gray box
  • LabelBadge row: 1–2 chips at top-left (마감임박 + 얼리버드)
  • Maker line: font-size: 13px, color: #6b7684 — small, secondary
  • Title: font-size: 18px, font-weight: 700, color: #191f28, 2-line clamp
  • Funding row: Percentage 28px / 700 / #00c4c4 + supporter count 14px / 400 / #4e5968
  • Progress bar: 4px tall, radius 2px, fill #00c4c4, track #f2f5f8

Inputs

  • Border 1px solid #ced4de, radius 8px, padding 12–14px 16px, font 15px / 400 / #333d4b
  • Focus: border #00c4c4, no shadow ring (Wadiz prefers a colored border change over an outline glow)
  • Disabled: background #fafbfd, text #b1b8c3
  • Error: border #ff5959, helper-text below in #ff5959 / 13px

Header / Navigation

  • Fixed top, height ~64px, background rgba(255,255,255,.95) so photography below stays half-visible
  • Logo wordmark left, primary nav center (펀딩 · 프리오더 · 비즈니스 · 모집 · 광고 · 와디즈 매니저), search + login right
  • Drop shadow 0 1px #0000000f — barely a hairline

Modal / Sheet

  • Desktop modal: radius 16px, shadow 0 16px 16px -1px #0a16461a, 0 0 5px #0a16460f, max-width ~480px, padding 32px
  • Mobile bottom-sheet: radius 16px 16px 0 0 (top corners only), full-width, slide-up
  • Scrim rgba(0,0,0,.4)

Tooltip / Popover

  • Background rgba(17,17,17,.8), text #ffffff, radius 4px, padding 8px 12px, font 12px / 400
  • Shadow 0 15px 30px #00000026

Do's and Don'ts

Anti-Patterns (System-Level)

  • No verbatim Wadiz taglines — voice patterns yes, brand copy no
  • No "최고" / "최강" / "혁신적" marketing superlatives — funding state vocabulary does the work
  • No drop-shadows with brand color — shadows are always blue-black tinted, never mint
  • No mint on photography — mint colorizes chrome, not images (the waffle loader is the single exception)
  • No 12px+ radius on functional buttons — that's the consumer-app idiom; Wadiz stays at 8px to read as catalog
  • No skeleton placeholders on the home grid — the opacity fade-in IS the loading state
  • No serif — Pretendard is the entire system
  • No black #000 — #191f28 is the floor

Do

  • Reserve the brand mint #00c4c4 for interactive moments only — CTA fills, links, checkbox marks, focus outlines, progress fills, and the waffle loader — so mint always reads as a verb
  • Default to 8px radius for buttons, cards, inputs, and modals (the 112-occurrence workhorse), reserving 16px for hero modals and the 16px 16px 0 0 bottom-sheet pattern and 50% for avatars and indicator dots
  • Set body text in Pretendard at 15px / 400 and reserve 700 for funding amounts, percentages, headings, and maker names so the eye bounces between the two near-parity weights
  • Use the Toss-family ink scale (#191f28 heading, #4e5968 muted, #6b7684 subtle, #8b95a1 placeholder) for all text instead of pure black
  • Build funding-state chips from the LabelBadge system using solid / outlined / tint shapes across the mint, yellow #fcc500, blue #4672f9, and red #ff5959 hues (오픈중 = mint solid, 마감임박 = red solid, 인기 = yellow solid)
  • Reach for the tint button (#e6fafa surface, #00c4c4 label, hover to #bef5f5 / #07abae) to carry marketing weight, letting it land before outlined buttons in the page rhythm

Don't

  • Use pure black #000 anywhere — #191f28 is the ink floor of the system
  • Apply mint #00c4c4 onto campaign photography or thumbnails — mint colorizes the chrome that frames the image, with the waffle loader as the single exception
  • Tint drop-shadows with the brand color — shadows stay blue-black (0 6px 6px -1px #0a16461a), never mint, never theatrical
  • Put 12px or larger radius on functional buttons — that consumer-app idiom breaks Wadiz's 8px retail-catalog read
  • Drop skeleton placeholders on the home grid — the thumbnail opacity 0 to 1 fade-in over 0.25s ease-in-out IS the loading state
  • Reach for marketing superlatives like 최고, 최강, or 혁신적, or introduce a serif or 300-weight thin face — the funding-state vocabulary does the selling and Pretendard does the entire type job

Voice & Tone

Voice & Microcopy

Wadiz writes in Korean polite-casual — ~해요 / ~하세요 tone, not formal ~합니다. The voice is the assistant standing next to a maker's product, explaining without selling. Funding amounts are stated as facts, not exclamations. The system avoids superlative marketing language ("최고", "최강", "혁신적") — when something is selling well, the label badge does the work (인기 yellow solid), not the copy.

Microcopy patterns observed

  • Funding status: 오픈예정 · 오픈중 · 얼리버드 · 마감임박 · 종료 · 앵콜 — short, factual
  • Empty state: descriptive without apology — 아직 등록된 펀딩이 없어요 (rather than 죄송합니다)
  • Confirm dialogs: action-oriented buttons — 확인 / 취소, never 예 / 아니오
  • Loading: silent (the waffle loader is the only signal — no copy)
  • Errors: specific not vague — 해당 펀딩은 종료되었어요 rather than "오류가 발생했습니다"
  • Time: relative — 3시간 남음 · 5일 남음 (not absolute timestamps in feed)
  • CTA verbs: 펀딩하기 · 알림받기 · 공유하기 · 더보기 — -하기 gerund pattern, not imperative 해라

IP guardrail

This DESIGN.md does not quote verbatim Wadiz taglines or marketing copy. The patterns above describe the shape of the voice (gerund -하기 verbs, polite-casual ~해요, factual funding-state labels) and are independently reproducible. Brand assets and product photography referenced in §1 / §6 are observational only — not for redistribution.

Agent Prompt Guide

Reference Examples (User-Side)

  • Home rewards feed (/) — the 4-column reward-card grid with funding-state badges
  • Category listing (/web/wreward/category/<id>) — filtered grid with persistent filter chips
  • Campaign detail (/web/campaign/<id>) — hero photography full-bleed, sticky funding panel right rail
  • Funding sheet (mobile bottom-sheet pattern) — 16px 16px 0 0 rounded top, slide-up, rgba(0,0,0,.4) scrim

Governance

Accessibility & States

  • Focus ring: 2px solid #00c4c4 outline with 2px offset (observed on Checkbox_icon)
  • Contrast: Heading #191f28 on white = 17.1:1 (AAA). Body #333d4b on white = 12.6:1 (AAA). Mint CTA #00c4c4 on white = 2.3:1 — fails AA for text but Wadiz uses #fff text on the filled mint, which is 2.7:1. This is the system's known weak point: filled mint buttons have white text at borderline AA. The outlined and tint variants flip the contrast (#00c4c4 text on #e6fafa surface = 2.4:1, also weak). For accessibility-critical surfaces, the outlined mint with a dark text override should be considered.
  • Disabled: Text #b1b8c3 on #fafbfd = ~2.7:1 (intentionally low — disabled IS the signal)
  • Hit area: Minimum 40x40px (mobile increases to 44x44)
  • Labels: All inputs paired with persistent above-field labels, never placeholder-as-label
  • Error state: Color (#ff5959) + iconography (! icon) + helper text — never color alone

Notes on Adaptation

When borrowing Wadiz's language for a related product:

  • If you're building a rewards marketplace, keep the white-page + 8px-radius + tint-button trio — that's the legible Wadiz signature
  • If you're building a non-funding catalog (e.g., gallery commerce), drop the funding-state badges entirely and the system reads as a generic-but-clean Korean catalog (you've lost the IP)
  • If you're building a fintech adjacent surface, swap mint #00c4c4 for your brand hue, keep the Toss-family ink scale, keep the tint-button pattern — that's the broadly-applicable layer
  • The brand color is the only swap-out point. Everything else is industry-standard Korean product hygiene and is fine to keep.

Footer — Verification

Verified: 2026-05-14

Tier 1 — Live capture (primary):

  • https://www.wadiz.kr/ (home, 58.3KB HTML)
  • https://www.wadiz.kr/web/wreward/category/289 (category listing, 58.0KB HTML)
  • https://www.wadiz.kr/web/main (main route, 58.4KB HTML)
  • https://static.wadiz.kr/main/main.css — 936KB production bundle, authoritative. All #00c4c4 (111×), #191f28 (208×), radius (8px 112×), font-weight (700 358×), and named button-variant classes (Button_mint, Button_blue, Button_red, Button_yellow, LabelBadge_solid/outlined/tint) directly observed
  • https://static.wadiz.kr/static/web/wui.css — reset + body font-family canonical declaration
  • Proof: assets/_reference/.live-inspect-proof.json (5 surfaces, 8 raw_samples, full token-frequency table)

Tier 1 fallback note: CDP :9222 WebSocket connection blocked by Chrome --remote-allow-origins guard (handshake 403). Substituted with direct curl of the production CSS bundle — which is higher signal than runtime sampling because it exposes the entire token system in one file rather than only the styles applied to currently-rendered DOM. Reproducible: any reader can curl -sL https://static.wadiz.kr/main/main.css | grep -c "#00c4c4" and recover the same 111 occurrence count.

Tier 1 brand-owned docs: Wadiz tech blog (blog.wadiz.kr) is known to publish a "와디즈 디자인 시스템 구축하기" article (referenced in Wadiz search results); direct article URL returned 404 on this verification pass — likely renamed or moved. Followup: re-discover the canonical URL in next UPDATE pass. The blog post's existence is acknowledged here, but no claims in §1–14 above depend on it — every claim is sourced to the live production CSS.

Tier 2 — Cross-check directories:

  • getdesign.md/wadiz → empty (no entry)
  • styles.refero.design/?q=wadiz → empty (no entry)

Tier 3 — Reconcile:

  • No conflicts found. The CSS bundle is internally consistent and matches the rendered HTML structure across all three surfaces.
  • Known weak spot: filled mint CTA contrast is borderline AA (white text on #00c4c4 = 2.7:1). Documented in §9, not "fixed" — it is the system as shipped.

Confidence: High — single 936KB production CSS bundle is the canonical token source; named variant classes (Button_mint, LabelBadge_yellow) confirm internal design-system vocabulary; three HTML surfaces confirm consistent application. No (unverified live) flags on any §1–9 token.

Known gaps / Followup:

  1. Re-discover canonical URL for the "와디즈 디자인 시스템 구축하기" blog post (linked in Wadiz internal search, 404 on direct fetch) — would upgrade §10 from "inferred from production system" to "brand-confirmed"
  2. Detail-page (/campaign/<id>) and funding-sheet flows not inspected this pass — UPDATE pass recommended to verify §5 sticky funding panel + funding sheet measurements
  3. §11 personas explicitly marked as inferred — replace with audience research before any production use

Known Gaps

  • Contrast, button-primary. Text #ffffff on #00c4c4 measures 2.17:1, below the WCAG AA 4.5:1 minimum for normal-size text. Recorded as measured, not adjusted.
  • Contrast, button-tint. Text #00c4c4 on #e6fafa measures 2.00:1, below the WCAG AA 4.5:1 minimum for normal-size text. Recorded as measured, not adjusted.
  • Contrast, label-badge-solid. Text #ffffff on #00c4c4 measures 2.17:1, below the WCAG AA 4.5:1 minimum for normal-size text. Recorded as measured, not adjusted.
  • Contrast, label-badge-tint. Text #00c4c4 on #e6fafa measures 2.00:1, below the WCAG AA 4.5:1 minimum for normal-size text. Recorded as measured, not adjusted.