Design System Inspiration of Yanolja (야놀자)

1. Visual Theme & Atmosphere

Yanolja's interface is the digital equivalent of a Korean weekend getaway -- warm, energetic, and built around the simple proposition that playing is the best thing you can do. The home surface (now consolidated under the NOL consumer brand at nol.yanolja.com) opens on a clean white canvas (#ffffff) with deep near-black text (#1E1928) and the unmistakable Yanolja Orange (#F54B1E) -- a coral-leaning red-orange that sits halfway between a sunset and a hot pepper. This is not the corporate orange of fintech or the carrot orange of marketplace apps; it is the high-saturation, slightly-pink orange of leisure, of "let's go," of a discount sticker on a hotel banner.

The brand stack is built for a Korean leisure traveler in motion: thumb-zone CTAs, image-dominant lodging cards, prominent percentage discounts in coral, and category chips ("호텔", "펜션", "레저", "티켓", "특가") sized for one-handed scrolling. Underneath the consumer NOL surface sits a much larger group brand system (Yanolja Group / Yanolja Cloud B2B), but the master brand color remains constant across all of it. The system reads as playful but not childish, dense but not cluttered -- closer to a glossy travel magazine than to a utility app.

Key Characteristics:

• Yanolja Orange (#F54B1E) as the singular brand accent -- coral-red-orange, energetic, unmistakably leisure
• "Multiverse of Dreams" brand concept -- the symbol represents connection between travel and travelers
• Image-dominant lodging cards with prominent discount percentages in coral
• Korean-first microcopy with friendly -요 endings ("어디로 갈까요?", "우리도 호캉스 갈까?")
• Mobile-first super-app architecture: hotels + leisure + tickets + live commerce + flights in one shell
• Clean white surfaces with warm near-black headings, no gradient-heavy chrome
• Discount-first information hierarchy: percentage badge before price, price before name
• 8px standard radius across cards, buttons, and badges -- not pill-heavy, not square-corner brutal

2. Color Palette & Roles

Primary

• Yanolja Orange (#F54B1E): Primary CTA, brand accent, discount badges, active states. The signature coral-red-orange that defines every Yanolja and NOL touchpoint. Pantone 2028C/U.
• Pure White (#ffffff): Page background, card surfaces, modal panels.
• Near Black (#1E1928): Primary heading and text color. A warm dark with a hint of plum -- not pure #000, deliberately soft.

Secondary (Brand Grays)

• Light Sand (#F5EBE1): Secondary surface, soft warm fill -- a brand-warm gray that pulls slightly toward orange in adjacent context.
• Medium Gray (#8C8282): Body and metadata text. Warm-leaning gray that complements the coral primary.
• Deep Gray (#555055): Strong body text, secondary headings.
• Dark Gray (#1E1928): Primary headings (same as Near Black).

Discount & Promotion

• Coral CTA (#F54B1E): Discount percentage labels (-45%, -86%), live-deal badges (라이브 단독!), flash-sale tags (플래시 특가).
• Coral Tint (~#FEEAE2, derived): Soft promotional surfaces, brand-weak backgrounds for hero strips.

Semantic (Inferred)

• Critical Red (~#E5342B): Error states, validation failures.
• Informative Blue (~#2D8CFF): Links and informational accents in body copy.
• Positive Green (~#1FA873): Confirmation states, "예약 완료" success.
• Warning Amber (~#F2A600): Deadline reminders, rate-change advisories.

Surface & Borders

• Border Default (rgba(30, 25, 40, 0.08)): Card borders, dividers.
• Border Strong (rgba(30, 25, 40, 0.16)): Input borders, defined separators.
• Overlay (rgba(0, 0, 0, 0.6)): Modal backdrops, full-screen takeovers.

3. Typography Rules

Font Family

• Primary (Korean-first): "Pretendard", "Apple SD Gothic Neo", "Malgun Gothic", -apple-system, BlinkMacSystemFont, sans-serif
• Latin fallback: System sans (San Francisco / Roboto) for English numerals and Latin captions.
• Design Principle: Pretendard handles Korean and Latin in a single metric, which keeps mixed-script lodging titles ("그랜드 조선 부산", "Premier Suite") on a stable baseline. No custom display face -- the brand uses weight and color, not a typeface, to establish hierarchy.

Hierarchy

Principles

• Discount-first weight rule: Discount percentage and price are always weight 700; lodging name is 600; supporting metadata is 400. The eye reads 45% → 89,000원 → 그랜드 조선 부산 in that order.
• Three weights only: Regular (400), Semibold (600), Bold (700). No light, no extra-bold.
• Korean-aware leading: Line heights err generous (1.4-1.5) to accommodate Korean glyph density; tracking stays at 0em.
• No italic: Korean does not have native italic; the system avoids fake-slanting Latin fallbacks.

4. Component Stylings

Buttons

Brand Solid (Primary CTA)

• Background: #F54B1E (Yanolja Orange)
• Text: #ffffff
• Radius: 8px
• Min-height: 52px (large), 44px (medium), 36px (small)
• Font: 16px weight 700 (large), 14px weight 700 (medium/small)
• Pressed: ~#D63E14 (Yanolja Orange shade)
• Disabled: #F5EBE1 background, #8C8282 text
• Use: "예약하기", "결제하기", "지금 예매", main booking flow

Neutral Outline

• Background: transparent
• Text: #1E1928
• Border: 1px solid rgba(30, 25, 40, 0.16)
• Radius: 8px
• Pressed: #F5EBE1 background
• Use: "관심 숙소", "다른 날짜 확인", secondary actions

Neutral Weak

• Background: #F5EBE1
• Text: #1E1928
• Radius: 8px
• Use: Tertiary actions, "더 보기", filter buttons

Critical Solid

• Background: ~#E5342B
• Text: #ffffff
• Use: "예약 취소", destructive confirmations

Inputs & Forms

• Background: #ffffff or #F5EBE1 (search variant)
• Border: 1px solid rgba(30, 25, 40, 0.16)
• Radius: 8px
• Focus: 2px solid #F54B1E outline
• Text: #1E1928, Placeholder: #8C8282
• Search bar: pill or 8px radius, large 48-56px height with location icon left, "어디로 갈까요?" placeholder

Cards (Lodging / Activity)

• Background: #ffffff
• Border: none (image edge defines the card)
• Radius: 8px (image and outer card)
• Shadow: 0 2px 8px rgba(30, 25, 40, 0.08) on hover, flat at rest
• Layout: image-top (16:9 or 4:3), title-second, price-row-bottom
• Internal padding: 12-16px below image
• Discount overlay: top-left of image, coral #F54B1E background, white text, 4-6px radius, weight 700

Badges & Tags

• Discount badge: #F54B1E bg / white text, 11-12px weight 700, 4px radius, padding 2px 6px
• Status badge ("라이브 단독!", "신규오픈", "MD추천"): coral bg or coral border + coral text, pill shape (9999px), 11px weight 600
• Category chip ("제주", "테마파크"): #F5EBE1 bg / #1E1928 text, pill, 32px height, 12-14px weight 500. Selected: #F54B1E bg / white text.
• Ranking medal (top-5 lists): circular, gold/silver/bronze for 1-3, gray for 4-5

Navigation

• Top bar: white bg, sticky, 56-64px height, logo left (NOL or Yanolja wordmark), search center, profile/cart right
• Bottom tab bar (mobile app): white bg, 5 tabs (홈 / 검색 / 찜 / 마이 / 장바구니), active = coral icon + label, inactive = #8C8282
• Category strip: horizontal scroll under search, icon + Korean label, 56-72px tap target

5. Layout Principles

Spacing System

• Base unit: 4px
• Scale: 4, 8, 12, 16, 20, 24, 32, 40, 48, 56, 64
• Global gutter: 16px on mobile, 24px on tablet, 32px on desktop web
• Card-to-card gap: 12-16px vertical, 8-12px horizontal in grids

Grid & Container

• Mobile: full-width cards with 16px horizontal gutter
• Tablet: 2-column grid for lodging cards
• Desktop web (NOL): centered content, 1280px max-width, 3-4 column lodging grid
• Hero promo strips: edge-to-edge, no max-width, on home only

Whitespace Philosophy

• Image-dense, copy-dense, chrome-light: The brand sells leisure through photography. Cards must show a hero image at full bleed with minimal frame. Text below is compact, weight-driven, never airy.
• Discount visibility is sacred: A lodging card without a visible discount % feels broken. Coral badges always sit top-left of image at minimum 24px tall.
• Korean text density: Korean glyphs are wider per character than Latin. Cards budget for 2 lines of 14-16px title + 1 metadata line + 1 price line; never expand to 3 title lines.

Border Radius Scale

• Micro (4px): Discount badges, small chips
• Standard (8px): Buttons, inputs, cards
• Large (12px): Featured promo cards, prominent containers
• Sheet (16px): Bottom sheet top corners
• Pill (9999px): Category chips, status tags, search bar in some surfaces

6. Depth & Elevation

Shadow Philosophy: Yanolja uses shadow as functional layering, not as brand expression. The brand's warmth comes from the coral primary and the photography in cards -- shadows are quiet, low-saturation, slightly plum-tinted (because the dark gray base is #1E1928, not pure black). Never colored shadows. Never inner shadows.

7. Do's and Don'ts

Do

• Use Yanolja Orange (#F54B1E) for primary CTAs, discount badges, and active states -- and almost nowhere else
• Lead lodging cards with a full-bleed image -- the photo is the product
• Show discount % before price, price before name -- discount-first hierarchy
• Use Korean -요 sentence endings in microcopy ("어디로 갈까요?", "확인해 드릴게요")
• Round to the 4px grid: 4, 8, 12, 16, 24, 32
• Pretendard for both Korean and Latin -- never split fonts mid-string
• Keep card chrome minimal -- the photo carries the visual weight

Don't

• Don't use coral for body text, dividers, or backgrounds -- it is reserved for CTA, badge, and accent
• Don't put two coral CTAs on one viewport -- demote one to neutral outline
• Don't use pure black (#000) for text -- always #1E1928
• Don't add gradients to brand surfaces -- the system is flat-color, photo-driven
• Don't use formal -습니다 endings in consumer copy -- the brand voice is friendly, not corporate
• Don't drop the discount badge to "save space" on a promo card -- it is the entire reason the card exists
• Don't skin Yanolja Orange into a "Yanolja Pink" or "Yanolja Red" variant -- the master color is #F54B1E, full stop

8. Responsive Behavior

Breakpoints

Touch Targets

• Buttons: 52px (large), 44px (medium), 36px (small)
• Bottom tab items: 56px height with icon + label
• Category chips: 32-40px height
• Search bar: 48-56px height (always thumb-friendly)
• Lodging card: full card is tappable (entire image + text region)

Collapsing Strategy

• Search bar: full-width sticky on mobile, inline in nav above tablet
• Category strip: horizontal scroll on mobile, wrap to grid on desktop
• Lodging grid: 1 → 2 → 3 → 4 columns as width grows
• Bottom CTA bar (booking detail): sticky full-width on mobile with safe-area inset; inline beside content on desktop

Image Behavior

• Lodging hero: 16:9 on cards, 4:3 on detail, full-bleed crop
• Activity card: square 1:1 with 8px radius
• Discount banner image: edge-to-edge no radius
• Avatar (host, reviewer): circular 9999px, 32-48px

9. Agent Prompt Guide

Quick Color Reference

• Primary CTA: Yanolja Orange (#F54B1E)
• Discount badge: Yanolja Orange (#F54B1E)
• Background: White (#ffffff)
• Heading text: #1E1928
• Body text: #555055
• Caption text: #8C8282
• Soft fill: #F5EBE1
• Border: rgba(30, 25, 40, 0.08)

Example Component Prompts

• "Create a Yanolja lodging card: white background, 8px radius. Top: full-bleed 16:9 hero image with 8px top-radius. Top-left of image: coral #F54B1E discount badge 45% in white 12px weight 700, 4px radius. Below image: 16px padding. Title 16px weight 600 #1E1928 (max 2 lines, ellipsis). Below title: 12px caption #8C8282 neighborhood. Bottom row: discount % in coral 14px weight 700, then price 89,000원~ in #1E1928 16px weight 700."
• "Build a Yanolja primary booking CTA: #F54B1E background, white text, 16px weight 700, 52px min-height, 8px radius, full-width. Pressed: #D63E14. Disabled: #F5EBE1 bg, #8C8282 text."
• "Design a Yanolja category chip strip: horizontal scroll, 8px gap. Each chip: #F5EBE1 bg, #1E1928 text, 13px weight 500, 32px height, 9999px radius, 14px h-padding. Selected: #F54B1E bg, white text."
• "Create a Yanolja search bar: white bg, 1px border rgba(30,25,40,0.16), 8px radius, 52px height. Left icon: 24px location pin #1E1928. Placeholder 어디로 갈까요? #8C8282 16px weight 400. Focus: 2px coral outline."
• "Design a Yanolja discount banner card: full-bleed image, coral #F54B1E corner ribbon top-left with 라이브 단독! white 12px weight 700. Below image: heading 18px weight 700 #1E1928, subheading 13px weight 400 #555055. CTA pill bottom-right: coral bg, white text, 36px height, 9999px radius."

Iteration Guide

1. Master color is #F54B1E -- coral-red-orange. Not pink. Not carrot-orange. Not pure red.
2. Discount % comes before price; price comes before lodging name. Reorder if reversed.
3. Pretendard handles Korean + Latin together -- do not split fonts mid-line.
4. Card images are 16:9 hero -- never crop to square unless it's an activity tile.
5. Bottom tab bar persists on mobile; use sticky bottom CTA on detail screens with safe-area inset.
6. Korean -요 endings only -- formal -습니다 reads as corporate marketing, off-brand.
7. The badge always wins -- if a card looks crowded, demote chrome, never demote the discount %.

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10. Voice & Tone

Yanolja speaks like a friend texting you about a long weekend that just got 45% cheaper -- warm, casual, slightly impatient with hesitation, and built around the company name, which literally means "Hey, let's play." The voice assumes the user is already in motion -- already curious about Jeju, already comparing Friday-night rates, already thinking about whether to bring the dog -- and the app's job is to not get in the way. Korean copy lands in conversational -요 endings (갈까요?, 확인해 드릴게요, 가실래요?) rather than the formal -습니다. English on group/B2B surfaces (Yanolja Cloud, Yanolja Group corporate) stays plain and aspirational -- "Making dream travels a reality for anyone on earth" -- not jargon-heavy.

Forbidden phrases. 불편을 드려 죄송합니다, 오류가 발생했습니다, 데이터가 없습니다, 시스템 점검 중입니다. Marketing-speak bans: 혁신적인 여행, 차별화된 서비스, 최고의 경험, English boilerplate like Best deals ever or Unbeatable prices. Emoji are permitted in promo banners, category icons, and review surfaces -- never in payment confirmations, never in error states, never in cancellation flows.

Voice samples.

• 어디로 갈까요? -- search bar placeholder.
• 우리도 호캉스 갈까? -- promo headline (staycation theme).
• 국내여행 준비는 NOL에서 -- consumer hero positioning.
• 놀라운 특가 -- recurring promo wordplay (NOL + 놀라운 = "amazing/surprising").
• 라이브 단독! -- live-deal exclusivity tag.
• 다른 날짜 확인 -- soft fallback when sold-out (illustrative microcopy pattern).
• Hey, Let's Play! -- English brand-name explainer on group site.

11. Brand Narrative

Yanolja (야놀자, "hey, let's play") was founded in 2005 -- formalized as a hotel-review and booking site in 2007 -- by 이수진 (Lee Su-jin), whose origin story is one of the most retold in Korean tech: orphaned as a child, he worked first as a motel janitor in Korea's love-motel industry, then as a manager, and in 2004 launched a forum site called 모텔 이야기 (Motel Story) that grew to ~10,000 members. In 2005 he acquired 모텔투어 (Motel Tour), then the third-largest site in the segment with ~200,000 members, and used that as the seed of Yanolja. The thesis was unsentimental: Korea's motel and pension market was huge but stigmatized and opaque, and the operator who could modernize the inventory and remove the shame of booking a Friday-night room would own the next decade (CNBC, Wikipedia).

The product followed the thesis. Cards led with photography, not text. Discount percentages were visible before prices were visible. The brand color settled on a coral-red-orange (#F54B1E) -- not the carrot-orange of marketplaces, not the corporate orange of fintech, but a leisure orange, sunset-adjacent, calibrated to feel like a vacation poster. By June 2019 Yanolja became South Korea's eighth unicorn after a $180M round led by Booking Holdings + GIC. In July 2021 SoftBank's Vision Fund 2 invested $1.7 billion at a reported ~$9-10B valuation -- the largest single investment in a travel startup since the pandemic began (Skift, Bloomberg). Three months later, October 2021, Yanolja acquired a 70% stake in Interpark for ~$250M, folding Korea's e-commerce-and-tickets pioneer into the super-app stack (TechCrunch).

Yanolja then split itself into two strategic halves. Yanolja (consumer) -- now branded NOL -- handles B2C: hotels, pensions, leisure tickets, flights, live commerce, and the Interpark inventory. Yanolja Cloud (B2B SaaS) sells hospitality software globally; it acquired eZee (India, hotel PMS) and in May 2023 acquired Israeli B2B travel-tech firm Go Global Travel (GGT), which distributes 1M+ hotels across 200 countries to 20,000+ partners (PRNewswire). The group has been openly preparing for a Nasdaq IPO (KED Global). The brand frame for all of this is the "Multiverse of Dreams" -- the symbol "represents the connection between the travel industry and travelers digitally" -- with the mission "Making dream travels a reality for anyone on earth" (yanoljagroup.com).

What Yanolja refuses: the embarrassment economy of legacy Korean motel booking (call-the-front-desk, no published prices, no photos), the price opacity of legacy OTAs, and the stiffness of corporate hospitality language. The voice is -요, not -습니다. The hero copy is 우리도 호캉스 갈까?, not 프리미엄 호캉스 패키지 안내. The brand insists, in its name and in its color, that playing is not a guilty pleasure -- it is the entire point. Coral is the accent because the brand is selling the feeling of leaving on Friday, not the feature list of a hotel.

12. Principles

1. Coral is scarce, on purpose. #F54B1E appears on the primary CTA, the discount badge, and selected/active states -- and almost nowhere else. It never tints a card background, never decorates a divider. UI implication: at most one coral CTA per viewport in the primary flow; if two compete, demote one to neutral outline. The discount badge is exempt -- multiple discount badges per viewport are normal because they belong to cards, not to flow.
2. Discount-first information hierarchy. On a lodging card the eye reads 45% → 89,000원 → 그랜드 조선 부산 → 부산 해운대 in that order, enforced by weight (700 → 700 → 600 → 400) and color (coral → black → black → gray). UI implication: never demote the discount % below the title to "improve aesthetics"; the badge is the reason the card converts.
3. Photography is the product. Lodging cards are image-led at 16:9. Activity cards are image-led at 1:1. The text region exists to confirm what the photograph already promised. UI implication: never insert a heavy text panel above the hero image; never swap the hero image for an icon.
4. -요, never -습니다. The consumer brand is a friend, not a vendor. Korean sentences end in conversational -요 endings throughout the consumer surface (NOL, Yanolja app). Formal -습니다 is reserved for legal text, ToS, and B2B Cloud surfaces. UI implication: if a screen of consumer copy contains -습니다, it has drifted into corporate register -- rewrite.
5. Korean glyph density is a layout constraint. Korean characters are wider per-glyph than Latin, and titles routinely run to 16-20 characters. Cards must accommodate 2 lines of 14-16px Korean title without ellipsizing the brand name. UI implication: card title slot budgets for 2 lines and ellipsizes on line 3 -- never on line 2.
6. One color system, two surfaces. Consumer (NOL / Yanolja) and B2B (Yanolja Cloud) share the same #F54B1E master and the same brand grays, but consumer leans playful + image-dense + Korean -요 and B2B leans clean + data-dense + plain English. UI implication: if you are styling a Yanolja Cloud dashboard, keep the coral but quiet the photography; if you are styling a NOL listing card, keep the coral and let the photography lead.
7. Discount badges are sacred geometry. Top-left of image, coral background, white text, weight 700, 4-6px radius, never less than 24px tall. UI implication: if a localized translation overflows the badge, change the layout, not the geometry.
8. The brand promises play, not luxury. Yanolja does not present itself as a luxury concierge (Banyan Tree, Aman) or a price-aggregator commodity (Trivago). It promises the energy of a long weekend, the relief of a discount, the warmth of a friend who already booked. UI implication: avoid both luxury cues (gold accents, serif typefaces, full-bleed cinematic blacks) and discount-aggregator cues (yellow alarm bars, comparison-table chrome). Stay in the leisure-magazine middle.

13. Personas

Personas are fictional archetypes informed by publicly described Yanolja user segments, not individual people.

서연 (Seo-yeon), 28, Seoul. Marketing manager in 강남구. Books a 호캉스 (hotel-staycation) every 6-8 weeks with her boyfriend -- usually a Friday-night downtown 5-star at 40-60% off. Opens NOL on the subway home Wednesday, filters by 오늘-내일, sorts by discount. Will pay extra for a city view and a late checkout; will not tolerate a card without a photo.

민준 (Min-jun), 34, Daegu. Married, two kids under 8. Books a pension or kids-pool resort every long weekend (어린이날, 추석 연휴). Cares more about kids' amenities and parking than about discount %. Reads every review. Treats the chat-with-host feature as essential, not optional.

Sarah, 31, Singapore. Visits Korea twice a year for K-pop concerts and food tourism. Uses NOL for hotel + Interpark for concert tickets and finds it convenient that the same login covers both. Wants English UI but is fine with Korean photos and venue names; expects credit-card billing with no surprise FX fees.

호스트 박사장님 (Mr. Park), 52, Gangwon. Runs a 12-room pension on the East Sea. Yanolja Cloud user -- the calendar, pricing, and channel-manager screens are his daily UI, not the consumer app. Cares about reliable double-booking prevention, fast payout settlement, and a Korean-speaking support line. Reads English screens slowly; prefers Korean throughout.

14. States

15. Motion & Easing

Durations (named tokens):

Easings:

Spring stance. Light, controlled spring is permitted on playful interactions -- the favorite-heart bounce, the category-chip selection pop, the discount-badge enter on first paint -- because the brand is leisure and the name literally means "let's play." But spring is forbidden on payment, cancellation, and error surfaces -- bouncing a 결제하기 button reads as toy-like, and overshooting a refund confirmation looks irresponsible. Spring stays in the consumer-discovery layer; it never enters the money layer.

Signature motions.

1. Lodging-card tap. Card compresses to 97% scale on press (motion-fast / ease-standard), releases on tap-up before navigation begins. Route transition then runs motion-page / ease-enter with a 16px upward push.
2. Discount-badge enter. On first card paint, the coral discount badge scales from 0.85 → 1.0 with a soft spring (stiffness 180, damping 18) over motion-standard. The price slot fades in 80ms after, so the eye reads the % first.
3. Favorite (찜) heart. Tap triggers a coral #F54B1E heart that scales 1.0 → 1.25 → 1.0 with spring (stiffness 220, damping 14) over motion-fast. A toast slides in from bottom on motion-standard / ease-enter.
4. Bottom-sheet (date picker, region picker). Sheet rises from y+40px with motion-standard / ease-enter; backdrop fades to rgba(0,0,0,0.6). Dismissal is motion-fast / ease-exit -- leaving is lighter than entering.
5. Reduce motion. Under prefers-reduced-motion: reduce, all motion-* tokens collapse to motion-instant. Spring on hearts and badges is replaced with instant scale. Cross-fade replaces slide. The app stays fully usable; just less kinetic.

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Verified: 2026-05-08 (omd:add-reference initial create -- Apple-tier philosophy) Tier 1 sources: nol.yanolja.com (consumer -- Yanolja Orange #F54B1E 8px / 52px / 16px·700 Primary CTA + coral discount badge top-left of 16:9 image + 어디로 갈까요? search + 라이브 단독! / 플래시 특가 / 얼리버드특가 status tags); nol.yanolja.com/hotel (lodging surface -- "우리도 호캉스 갈까?" promo + "다른 날짜 확인" sold-out fallback + ranking medals on leisure); yanoljagroup.com/brand_center (canonical palette -- Yanolja Orange #F54B1E Pantone 2028C/U, Light Sand #F5EBE1, Medium Gray #8C8282, Deep Gray #555055, Dark Gray #1E1928; "Multiverse of Dreams" symbol concept). Tier 2 sources: getdesign.md/yanolja -- no record. styles.refero.design -- not searched (no record expected). Tier 2 (Philosophy/founders): CNBC (Lee Su-jin motel-janitor origin), Wikipedia (Lee Su-jin -- 2004 Motel Story / 2005 Motel Tour acquisition / 2007 Yanolja launch), Skift + Bloomberg (SoftBank Vision Fund 2 $1.7B July 2021, ~$9B valuation, 24.9% stake), TechCrunch (Interpark 70% / $250M October 2021), PRNewswire (Yanolja Cloud + Go Global Travel May 2023), KED Global (Nasdaq IPO restructuring 2024), yanoljagroup.com/about (mission + funding ladder). Style ref: karrot (KR consumer warmth + image-dense card grammar). Conflicts unresolved: The brief described Yanolja as "pink/red signature." Live Tier 1 verification of yanoljagroup.com/brand_center confirms the master brand color is coral-red-orange #F54B1E (Pantone 2028C/U), not pink. Promotional surfaces on nol.yanolja.com lean visually warm and can read as coral/pink-adjacent in context, but the canonical token is documented as orange. DESIGN.md follows the canonical brand-center value.