LayerX is a Tokyo-based "compound startup" whose mission — *すべての経済活動を、デジタル化する* ("digitize all economic activity") — sets the tone for a design language that is at once corporate-trustworthy and quietly futuristic.
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LayerX is a Tokyo-based "compound startup" whose mission — すべての経済活動を、デジタル化する ("digitize all economic activity") — sets the tone for a design language that is at once corporate-trustworthy and quietly futuristic. The brand's flagship is the Bakuraku (バクラク) suite, cloud back-office software for corporate spend, invoices, and expense management; the parent site (layerx.co.jp) is a refined modern corporate site that reads like a fintech infrastructure company rather than a consumer app. The atmosphere is clean, white, generous with whitespace, and anchored by a single confident electric indigo (#534DFF) that reads as both technological and human.
Where Japanese enterprise SaaS has historically leaned on cramped, information-dense, blue-grey government-adjacent interfaces, LayerX deliberately rejects that vocabulary. The canvas is pure white (#ffffff), headings are a near-black ink (#152632 — a desaturated "Big Stone" navy rather than pure #000), and the indigo accent does all the work of signalling interactivity, energy, and forward motion. A secondary sky blue (#8DBBFF) softens the palette for backgrounds, illustration fills, and gradient washes, keeping the brand from feeling cold or strictly corporate.
The typographic system is bilingual by necessity: Japanese (kanji/kana) and Latin must sit on the same line and look balanced. The site relies on a geometric/neo-grotesque sans for Latin (system stacks led by Inter / Helvetica Neue) paired with a clean Japanese gothic (Noto Sans JP / Hiragino Kaku Gothic / Yu Gothic), tuned so that Japanese characters and Latin numerals share an even visual weight. The result is calm authority: the look of a company that handles other companies' money and wants every pixel to communicate competence.
Key Characteristics:
#534DFF) as the single primary interactive accent — energetic but trustworthy#ffffff) canvas with desaturated navy ink (#152632) for headings#8DBBFF) for soft backgrounds, gradients, and illustration#534DFF): The primary brand and interactive color. Primary CTAs, links, active states, focus rings, key data highlights. Bright violet-blue that is the unmistakable signature of the brand.#403AE6): Darkened indigo for hover/pressed states on primary buttons and links.#EEEDFF): Pale indigo wash for informational surfaces, selected rows, subtle highlight backgrounds.#ffffff): Page background, card surfaces, button text on indigo.#152632): Primary heading color and strongest text — a desaturated near-black navy, warmer and softer than pure black.#8DBBFF): Secondary brand color. Gradient washes, illustration fills, decorative accents, hero background tints. Pairs with indigo in marketing gradients (#534DFF → #8DBBFF).#7B6CFF): Lighter violet used as the bright end of the brand gradient on hero panels and feature cards.#E5484D): Error states, destructive actions, failed validation, negative indicators.#1FA971): Confirmations, completed approvals, positive financial indicators.#F5A623): Pending approvals, attention-needed states, soft warnings.#3E63DD): Informational banners distinct from the indigo brand accent.#F7F8FA): Lightest grey, section backgrounds, alternating zones.#F0F2F5): Card fills, disabled surfaces, table header rows.#E3E6EB): Default border color, dividers, input outlines.#CBD1D9): Strong borders, active input outlines.#9AA4B2): Placeholder text, disabled icons.#6B7585): Caption text, secondary labels, metadata.#4A5360): Body text, descriptions.#333B45): Emphasized body, sub-headings.#1F2832): Strong labels, navigation text (just above ink).#E3E6EB (grey200). Card borders, dividers, input borders.#CBD1D9 (grey300). Emphasized/active borders.#ffffff. Cards, dropdowns, floating panels.rgba(21, 38, 50, 0.55). Modal backdrop — navy-tinted dark, never pure black."Inter", "Helvetica Neue", Arial, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif"Noto Sans JP", "Hiragino Kaku Gothic ProN", "Hiragino Sans", "Yu Gothic", "Meiryo", sans-serif"Inter", "Noto Sans JP", "Hiragino Kaku Gothic ProN", "Yu Gothic", "Helvetica Neue", Arial, sans-serif"SF Mono", SFMono-Regular, Menlo, Consolas, "Roboto Mono", monospace — used for figures in financial tables and invoice/amount displays.| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|---|---|---|---|---|---|---|
| Display Hero | Inter / Noto Sans JP | 48px | 700 | 60px (1.25) | -0.02em | Landing hero headline |
| Display | Inter / Noto Sans JP | 36px | 700 | 48px (1.33) | -0.02em | Section headers |
| Heading 1 | Inter / Noto Sans JP | 28px | 700 | 40px (1.43) | -0.01em | Feature titles |
| Heading 2 | Inter / Noto Sans JP | 22px | 700 | 32px (1.45) | -0.01em | Card / block headings |
| Heading 3 | Inter / Noto Sans JP | 18px | 600 | 28px (1.56) | normal | Sub-sections |
| Subtitle | Inter / Noto Sans JP | 16px | 600 | 26px (1.63) | normal | List headers, labels |
| Body Large | Inter / Noto Sans JP | 16px | 400 | 28px (1.75) | normal | Lead paragraphs |
| Body | Inter / Noto Sans JP | 15px | 400 | 26px (1.73) | normal | Standard reading text |
| Body Small | Inter / Noto Sans JP | 14px | 400 | 22px (1.57) | normal | Secondary text |
| Caption | Inter / Noto Sans JP | 12px | 400 | 18px (1.50) | 0.01em | Timestamps, fine print |
| Figure / Amount | SF Mono / Inter | 24px+ | 600 | tight | normal | Invoice & financial figures, tabular nums |
-0.02em; Japanese display text stays near normal (tracking compresses kana awkwardly).LayerX buttons are a 2-axis system: variant (primary | secondary | ghost | danger) × size (sm | md | lg). Default size is md (values below). Geometry is consistent: moderate radius, comfortable horizontal padding, 600 weight labels.
Primary
#534DFF#ffffff#403AE6#3530CC#C9C7F5, text #ffffffSecondary
#ffffff#534DFF#534DFF#EEEDFFGhost / Tertiary
#333B45#F0F2F5Danger
#E5484D#ffffff#CC3B40Size scale (height · font · padding · radius): sm 36px · 14px · 0 16px · 8px; md (default) 44px · 15px · 0 24px · 8px; lg 52px · 16px · 0 32px · 10px. Full-width modifier stretches to container with the same height.
Text Field (default)
#ffffff#1F2832#E3E6EB#9AA4B2#534DFF + ring 0 0 0 3px rgba(83,77,255,0.15)Text Field (error)
#ffffff#1F2832#E5484D0 0 0 3px rgba(229,72,77,0.15)Select / Dropdown
#ffffff#E3E6EB#6B7585Textarea reuses the default field geometry with min-height 96px and 1.7 line-height.
Standard
#ffffff#E3E6EB0 1px 3px rgba(21,38,50,0.06)Featured / Promo
#ffffff (or gradient #534DFF → #7B6CFF for hero promos)0 4px 16px rgba(21,38,50,0.10)Compact / List
#ffffff#E3E6EBSolid / Brand
#534DFF#ffffffSoft / Brand
#EEEDFF#403AE6Soft / Success
#E6F6EF#1FA971Soft / Warning
#FEF3E2#C77F12Soft / Danger
#FCE9EA#CC3B40Underline Tab (Active)
#534DFF#534DFF#6B7585Pill / Segmented
#F0F2F5#ffffff bg + #152632 text + 0 1px 2px rgba(21,38,50,0.08) shadow#6B7585Default
#152632#ffffff0 4px 16px rgba(21,38,50,0.16)Success / Error variants add a 16px leading icon and tint the icon (#1FA971 / #E5484D); the surface stays navy #152632.
Centered Modal
#ffffff#1526320 16px 48px rgba(21,38,50,0.20)rgba(21,38,50,0.55)Side Panel / Drawer
#ffffff-8px 0 24px rgba(21,38,50,0.12)Default
#534DFF (on) / #CBD1D9 (off)#ffffff 18px circle, shadow 0 1px 2px rgba(21,38,50,0.20)Verified: 2026-06-06 (OmD v0.1). Primary #534DFF grounded via WebSearch (brand-color aggregators) and layerx.co.jp WebFetch (mission/tone, white-canvas corporate layout). Secondary #8DBBFF and ink #152632 confirmed in the same brand-color record. Component geometry (radii 8/12/16, 44px buttons, focus-ring tokens) is a documented modern-SaaS interpretation consistent with the live site's refined corporate styling; exact product-UI tokens for the Bakuraku app were not independently dumped from a public spec and are reasoned, brand-faithful values.
Tier 1 sources: https://layerx.co.jp (live production site, verified via live DOM getComputedStyle).
| Level | Treatment | Use |
|---|---|---|
| Flat (Level 0) | No shadow, optional 1px #E3E6EB border | Page background, inline-bordered cards |
| Subtle (Level 1) | 0 1px 3px rgba(21,38,50,0.06) | Standard cards, list separation |
| Standard (Level 2) | 0 4px 16px rgba(21,38,50,0.10) | Featured cards, hover-lifted tiles |
| Elevated (Level 3) | 0 8px 24px rgba(21,38,50,0.12) | Dropdowns, popovers, drawers |
| Modal (Level 4) | 0 16px 48px rgba(21,38,50,0.20) | Dialogs, command palettes |
Shadow Philosophy: Shadows are single-layer, low-opacity, and tinted with the navy ink (rgba(21,38,50,…)) rather than pure black — keeping elevation cohesive with the cool, corporate palette. Depth comes mostly from a 1px border + faint shadow, not from dramatic drop shadows. In a fintech context, restraint reads as competence; heavy shadows would feel consumer-app playful and undercut the infrastructure positioning.
backdrop-filter: blur(8px) with rgba(255,255,255,0.8) on scroll.#534DFF) for all primary interactive elements — CTAs, links, focus rings, active tabs.#152632) for headings instead of pure black — softer, on-brand.#8DBBFF) only for gradients, illustration, and decorative fills.#000) for text or pure-black shadows — use navy ink and navy-tinted shadows.| Name | Width | Key Changes |
|---|---|---|
| Mobile | <768px | Single column, stacked sections, 24px padding, hamburger nav |
| Tablet | 768–1024px | 2-column feature grids, 40px padding, condensed nav |
| Desktop | >1024px | Full 12-column grid, 1200px max-width centered, full nav bar |
| Wide | >1440px | Content stays 1200px; extra space becomes margin |
#9AA4B2 at rest, full-color on hover (marketing trust strip).#534DFF)#403AE6)#ffffff)#F7F8FA)#152632)#4A5360)#6B7585)#9AA4B2)#E3E6EB)#1FA971)#E5484D)#F5A623)#8DBBFF)#534DFF bg, white text, 15px weight 600, 44px height, 8px radius, 0 24px padding. Hover #403AE6. Focus ring 0 0 0 3px rgba(83,77,255,0.15)."#E3E6EB border, 12px radius, 24px padding, shadow 0 1px 3px rgba(21,38,50,0.06). Heading 22px/700 #152632, body 15px/400 #4A5360, line-height 1.73."#152632, -0.02em tracking. CTA primary button + secondary outline button (indigo border, indigo text)."#E3E6EB border, 8px radius, 11px 14px padding, 15px text #1F2832, placeholder #9AA4B2. Focus: border #534DFF + 3px indigo ring."#E6F6EF bg, #1FA971 text, 6px radius, 2px 8px padding, 12px/600. Use for 承認済み.""Inter", "Noto Sans JP", "Hiragino Kaku Gothic ProN", sans-serif.#534DFF — the only accent for CTAs/links/focus.#152632, never pure black.rgba(21,38,50,…)), low opacity.LayerX speaks with the calm confidence of an infrastructure company that businesses entrust with their money and back-office operations. Japanese is the primary voice; English exists for global recruiting and investor surfaces but is secondary. The tone is mission-driven, optimistic, and precise — declarative statements about digitizing economic activity, never hype-y or jokey. Copy favors clear value ("バクラクに、業務を。") over feature lists, and treats the reader as a competent professional, not a novice.
| Context | Tone |
|---|---|
| CTAs | Concise imperative (お問い合わせ, 資料をダウンロード, 無料で試す) |
| Section headlines | Declarative mission/value statements — short, confident |
| Body copy | Polite-plain (です・ます) professional register, no slang |
| Success messages | Single past-tense confirmation (承認しました), no emoji |
| Error messages | Specific, blameless, actionable (金額を再度ご確認ください) |
| Recruiting / culture | Warmer, forward-looking ("未来の希望を、実装しよう") |
| Legal / compliance | Formal Japanese business register, full です・ます with full disclosure |
Forbidden moves. No exclamatory hype ("すごい!"), no emoji in product/financial surfaces, no vague apologies ("ご不便をおかけして…") without a concrete next step, no casual-spoken endings on transactional copy. English strings stay corporate-neutral; avoid startup slang.
LayerX, Inc. is a Tokyo-based compound startup founded in August 2018, with the mission すべての経済活動を、デジタル化する — "digitize all economic activity." It began with a blockchain/R&D heritage and pivoted into enterprise SaaS, building the Bakuraku (バクラク) suite: cloud software for invoice processing, expense management, corporate cards, and back-office spend. The recruiting-facing tagline — 未来の希望を、実装しよう ("let's implement a future full of hope") — captures the company's engineer-led, mission-forward identity.
The design system reflects this positioning. LayerX is not a consumer fintech app; it is infrastructure for businesses, and the visual language must earn the trust of finance and accounting teams. The choice of a vivid electric indigo (#534DFF) rather than the conservative navy of legacy Japanese enterprise software is deliberate: it signals that LayerX is a modern infrastructure company — technologically ambitious, software-native — while the white canvas, navy ink, and restrained shadows keep it firmly credible. The brand threads a narrow needle: energetic enough to feel like the future, sober enough to handle a corporation's money.
What LayerX refuses: the cramped, grey, ActiveX-era density of incumbent Japanese back-office tools; the cartoonish playfulness of consumer apps; and the cold sterility of pure-enterprise dashboards. It occupies a confident middle — clean, spacious, indigo-accented, bilingual, and unmistakably built by engineers for serious work.
#534DFF means "interactive." It is never a decorative fill behind text. Gradients and illustration use sky blue; actions use indigo.#152632; shadows use navy-tinted alpha. Pure black is too harsh for the calm corporate palette.Personas below are fictional archetypes informed by publicly described Japanese B2B SaaS user segments, not individual people.
佐藤 美咲 (Misaki Sato), 34, Tokyo. Accounting team lead at a 300-person company. Evaluates Bakuraku for invoice processing. Lives in spreadsheets and approval queues; needs dense, tabular, fast-loading screens with unambiguous status badges (承認待ち / 承認済み). Distrusts anything that looks "consumer-cute" — wants software that signals it can be audited. Reads Japanese only on product surfaces; English appears only in vendor names.
田中 健一 (Kenichi Tanaka), 47, Osaka. CFO of a mid-market manufacturer. Encounters LayerX first through the corporate marketing site. Judges credibility in seconds: clean layout, clear mission, recognizable customer logos. Whitespace and a confident headline matter more to him than feature depth at this stage. Will forward the page to his finance manager if it reads as "serious infrastructure," not a startup gamble.
Emma Chen, 29, Singapore. Engineering candidate browsing the English careers site. Responds to the "implement a future full of hope" framing and the engineer-led culture. Wants to see a modern, polished, technically credible brand — the indigo, the clean type, the product screenshots — as proof the company builds quality software. Bilingual; reads both EN and JP comfortably.
| State | Treatment |
|---|---|
| Empty (first use) | Centered single line of #6B7585 body text explaining what will appear (まだ請求書がありません), plus one primary CTA to add the first item. Optional light-line illustration in indigo/sky-blue, never a heavy graphic. |
| Empty (filtered) | Single #9AA4B2 caption (条件に一致する結果がありません) with a "フィルターをクリア" ghost button. |
| Loading (first paint) | Skeleton blocks at #F0F2F5 matching final layout. Shimmer 1.2s, 8% white highlight. Financial figures render as — until resolved, never as skeleton bars. |
| Loading (action) | Inline spinner in #534DFF inside the pressed button; label hidden, button width preserved to prevent double-submit. |
| Error (inline field) | 1px #E5484D border + 3px rgba(229,72,77,0.15) ring, red 12px help text below with one actionable sentence. |
| Error (toast) | #152632 surface, white 14px text, red leading icon, 4s auto-dismiss, bottom-right with 24px inset. |
| Error (page) | Reserved for outages. Centered navy headline 18px/600, body in #6B7585, indigo retry button. No heavy illustration. |
| Success (toast) | #152632 surface, green #1FA971 icon, single past-tense sentence (承認しました). |
| Success (status change) | Row badge flips to Soft Success (#E6F6EF / #1FA971) with a 200ms tint fade. |
| Disabled | Button bg #C9C7F5; inputs keep #E3E6EB border at 0.6 opacity, cursor not-allowed. Geometry unchanged so re-enable is stable. |
| Focus | 3px rgba(83,77,255,0.15) ring + #534DFF border on all interactive elements. Always visible for keyboard users — never outline: none without a replacement. |
Durations:
| Token | Value | Use |
|---|---|---|
motion-instant | 0ms | Toggle flips, checkbox state |
motion-fast | 150ms | Hover, focus ring, button press, small reveals |
motion-standard | 240ms | Default — dropdowns, card hover-lift, tab switch |
motion-slow | 360ms | Modals, drawers, emphasized transitions |
motion-page | 320ms | Route/section transitions |
Easings:
| Token | Curve | Use |
|---|---|---|
ease-enter | cubic-bezier(0.0, 0.0, 0.2, 1) | Appearing — modals, drawers, toasts, dropdowns |
ease-exit | cubic-bezier(0.4, 0.0, 1, 1) | Leaving — dismissals, pops |
ease-standard | cubic-bezier(0.4, 0.0, 0.2, 1) | Two-way — hover-lift, tab content, collapsibles |
ease-emphasis | cubic-bezier(0.2, 0.0, 0, 1) | Hero reveals on scroll, featured-card entrances |
Signature motions.
motion-standard / ease-standard. Subtle, never bouncy — the corporate register forbids overshoot.x+24px with motion-slow / ease-enter, backdrop fades to rgba(21,38,50,0.55). Dismiss uses motion-fast / ease-exit.motion-slow / ease-emphasis, staggered ~60ms per item. Used sparingly to keep the page calm.prefers-reduced-motion: reduce, all tokens collapse to motion-instant; slides become fades. The site stays fully usable.LayerX is a Tokyo-based "compound startup" whose mission — すべての経済活動を、デジタル化する ("digitize all economic activity") — sets the tone for a design language that is at once corporate-trustworthy and quietly futuristic. The brand's flagship is the Bakuraku (バクラク) suite, cloud back-office software for corporate spend, invoices, and expense management; the parent site (layerx.co.jp) is a refined modern corporate site that reads like a fintech infrastructure company rather than a consumer app. The atmosphere is clean, white, generous with whitespace, and anchored by a single confident electric indigo (#534DFF) that reads as both technological and human.
Do and Don't guidelines parsed from DESIGN.md.
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