Design System Inspiration of Classum (클라썸)

1. Visual Theme & Atmosphere

Classum’s current public business site presents an AI-focused education offer for universities and corporate HR: the official home frames it as LMS, consultation, and skill solutions, while the university route focuses on an AI LMS for instructors and students. The three supplied routes are public marketing surfaces, not a captured signed-in learning application. Their visual system is therefore recorded as marketing expression only.

The captured pages pair a lavender-white field (#F6F6F9 and #FFFFFF) with a signal-red action color (#FF4438). Large rounded content blocks and compact 8px actions keep the information-heavy pages calm without making their public CTAs look generic. The system is flat in the retained samples: box-shadow: none on the documented actions and ordinary grid cards.

Primary tasks

• Find out what the AI LMS does for instructors and students
• Check which teaching tasks the AI is said to support
• Tell the university offer apart from the corporate HR one
• Request material or send an inquiry from the site

2. Color Palette & Roles

• Signal red (#FF4438) — observed public-marketing action background and outline/action text. It is not asserted as an in-app destructive or status color.
• Lavender canvas (#F6F6F9) — observed public-marketing page/card background.
• White surface (#FFFFFF) — observed action and surface background.
• Dark ink (#232334) — observed dark action/background and text role on public marketing.
• Body charcoal (#333333) — repeated public-marketing text and card foreground.
• Muted gray-violet (#666B80) — university-LMS public-marketing supporting text sample.

No semantic success, warning, error, product-app, or documentation palette is claimed from these captures.

3. Typography Rules

Verified public-marketing family

Pretendard Variable is the sole promoted UI family. It appears as the visible computed family across button, card, heading, and text roles (279 observed uses), is backed by a loaded FontFace, and has both jsDelivr and Classum-hosted WOFF2 sources in the supplied evidence. The upstream project documents the exact "Pretendard Variable" webfont family and distributes it under SIL Open Font License 1.1.

• Marketing heading — 52px / 700 / 72.8px; observed public H1/H2 sample.
• Marketing body — 14px / 400 / 20px; repeated public text/card sample.
• Navigation action — 15px / 600 / 22.5px; repeated public navigation action.

webflow-icons is declared in the capture but has zero visible uses. It remains a declared-only icon asset, not a text family. No authenticated product or documentation font family was captured, so none is substituted or inferred.

4. Component Stylings

Public marketing navigation primary action

Default

• Background: #FF4438
• Text: #FFFFFF
• Border: 0px solid #FFFFFF
• Radius: 8px
• Padding: 6px 16px
• Font: 15px / 600 Pretendard Variable
• Use: Home public-marketing navigation CTA; selector home::[data-omd-capture="4"], six occurrences across the three captured routes.

Public marketing navigation outline on light

Default

• Background: transparent
• Text: #FF4438
• Border: 1px solid #FF4438
• Radius: 8px
• Padding: 6px 16px
• Font: 15px / 600 Pretendard Variable
• Use: Home public-marketing light-background navigation action; selector home::[data-omd-capture="3"], three occurrences across the captured routes.

Public marketing navigation outline on dark

Default

• Background: transparent
• Text: #FFFFFF
• Border: 1px solid #FFFFFF
• Radius: 8px
• Padding: 6px 16px
• Font: 15px / 600 Pretendard Variable
• Use: Home public-marketing dark-background navigation action; selector home::[data-omd-capture="8"], three occurrences across the captured routes.

Public marketing large primary action

Default

• Background: #FF4438
• Text: #FFFFFF
• Border: 0px solid #FFFFFF
• Radius: 8px
• Padding: 12px 34px
• Font: 18px / 600 Pretendard Variable
• Use: Home and learning public-marketing large CTA; selector home::[data-omd-capture="17"], two occurrences across those routes.

University-LMS public-marketing grid card

Default

• Background: #F6F6F9
• Text: #333333
• Border: 0px solid #333333
• Radius: 30px
• Padding: 30px
• Font: 14px / 400 Pretendard Variable
• Use: University-LMS public-marketing grid card; selector university-lms::div.grid-card, two occurrences on that route.

The sections below were added on 2026-09-30 from the same 2026-07-13 bundle (bundle-only; no new capture).

Header navigation link

Default

• Background: transparent
• Text: #232334 on the light header (class on-white); #FFFFFF on the dark-header copy
• Radius: 0px
• Padding: 0px 18px
• Height: 64px
• Font: 15px / 600 Pretendard Variable, line height 22.5px, tracking -0.6px
• Use: header navigation; home::[data-omd-capture="1"], six light-header and six dark-header copies across the three routes.

Public marketing medium primary action

Default

• Background: #FF4438
• Text: #FFFFFF
• Radius: 8px
• Padding: 8px 24px
• Height: 49px
• Font: 16px / 600 Pretendard Variable, line height 24px
• Use: home hero primary action (a.primary-button.medium); home::[data-omd-capture="11"].

White action

Default

• Background: #FFFFFF
• Text: #232334
• Radius: 8px
• Padding: 12px 34px (large); 8px 24px at 49px with 16px / 600 (medium, home capture 10); 8px 16px at 43px with 18px / 600 (small, learning capture 10)
• Height: 51px (large)
• Font: 18px / 600 Pretendard Variable, line height 27px
• Use: white action on dark sections (a.primary-button.white-button); home::[data-omd-capture="16"].

Black action

Default

• Background: #232334
• Text: #FFFFFF
• Radius: 8px
• Padding: 12px 34px
• Height: 51px
• Font: 18px / 600 Pretendard Variable, line height 27px
• Use: dark action on the learning route (a.primary-button.large.black-button); surface-2::[data-omd-capture="12"].

Grey action

Default

• Background: #DADEEA
• Text: #272730
• Radius: 8px
• Padding: 0px 36px
• Height: 49px
• Font: 18px / 600 Pretendard Variable, line height 27px
• Use: grey action in the university-LMS hero (a.primary-button.gray-button); surface-3::[data-omd-capture="10"]. It sits beside a #FF4438 action with the same padding and height (capture 11).

Footer sitemap link

Default

• Background: transparent
• Text: #FFFFFF
• Height: 29px
• Font: 18px / 600 Pretendard Variable, line height 28.8px
• Use: footer sitemap links (a.sitemap-link) on the dark footer, ten per route on all three routes; home::[data-omd-capture="19"].

Footer legal link

Default

• Background: transparent
• Text: #FFFFFF
• Height: 18px
• Font: 12px / 300 Pretendard Variable, line height 18px
• Use: footer legal links (class copryright-link, as spelled in the markup), two per route; home::[data-omd-capture="29"].

Home feature card

Default

• Background: #DADEEC
• Radius: 12px
• Padding: 0px
• Size: 563px x 456px
• Use: four home feature cards (a.feat-item, captures 12-15); home::[data-omd-capture="12"].
• Label: not declared. The anchor computes Chromium's default link colour #0000EE and the 14px / 400 body type, which is container text.
• Frames: the bundle holds 10 state frames on these cards (hover and pressed on all four, focus on 14 and 15). Hover moves box-shadow from none to rgba(0, 0, 0, 0) 0px 0px 0px 0px (alpha 0); pressed moves it to rgba(73, 73, 90, 0.004) 0px 0.62335px 0.649323px -0.259729px, a frame caught early in a transition; focus is not declared from bundles. None of them is a settled change, so no state value is declared.

Comparison table row

Default

• Background: transparent
• Border: 2px #333333 on the bottom edge only (border-width: 0px 0px 2px)
• Padding: 15px 0px
• Height: 67px
• Label: the row heading child (div.table-row-heading): #666B80, 22px / 400 Pretendard Variable, line height 35.2px
• Use: 18 comparison-table rows (div.table-line) on university-lms; surface-3::div.

Pointer states: the bundle holds 10 state frames, all on the four home feature cards, and none records a settled change, so hover and pressed values are not declared; focus is never declared from these bundles. Selected, disabled, dialog, menu, tab, toast and form-error variants were not captured. Corrected 2026-09-30: the July text read the collector's zero interaction count (which covers expansions such as dialogs and menus) as zero state samples.

5. Layout Principles

• The retained public routes use recurring 6px, 8px, 16px, and 30px spacing measurements; 30px is attached to the documented university-LMS cards, not promoted as a global application gutter.
• The public marketing page moves between compact navigation controls and large rounded content blocks. No responsive breakpoint, signed-in application layout, or documentation layout was captured.
• Use surface-local component geometry above; do not reuse a marketing CTA as an LMS workflow control without separate product evidence.

6. Depth & Elevation

The retained navigation actions and standard university-LMS grid card report box-shadow: none. One decorative university grid-card variant has a multicolor shadow in the raw evidence, but it is a separate gradient-11 marketing decoration and is not generalized into the canonical elevation token. Treat the verified public marketing system as flat.

7. Do's and Don'ts

Do

• Use #FF4438 only where the captured public-marketing surface shows an action or outline action.
• Keep verified public marketing type in Pretendard Variable and preserve the observed 14px body and 15px compact-action scales.
• Use 8px for documented actions and 30px only for the documented university-LMS public grid-card treatment.
• Keep marketing cards flat unless a separately evidenced decorative variant is intentionally being reproduced.

Don't

• Do not turn the public marketing red into an unverified product-state or destructive-action palette.
• Do not substitute system fonts for the loaded Pretendard Variable family.
• Do not fabricate app controls, documentation chrome, form states, or interaction states from the public landing pages.
• Do not treat the decorative multicolor-shadow card as a default card elevation.

8. Responsive Behavior

The supplied evidence is desktop 1440×900 only. It establishes no mobile breakpoint, mobile navigation state, or responsive component transformation. Preserve this uncertainty rather than extrapolating desktop marketing geometry into mobile or authenticated LMS behavior.

9. Agent Prompt Guide

For a Classum public-marketing surface, use the verified lavender canvas, white surfaces, Pretendard Variable, and red action treatment only in the source domain where each was observed. Prefer a flat composition with compact 8px navigation actions and route-local 30px university feature cards. If a task concerns an authenticated learner, instructor, administrator, documentation, form validation, or interactive state, request or collect that source-domain evidence before choosing components or tokens.

10. Voice & Tone

The current public copy is direct, formal Korean B2B/education copy: it names the audience (university, instructor, student, or HR) and pairs AI capability with an operational or learning outcome. Preserve that observed posture rather than inventing a casual consumer voice.

11. Brand Narrative

Classum’s official historical material says the company was founded in 2018 by Chaerin Lee and Youjin Choi to address challenges they experienced as learners. Its current public home describes an AI-centered set of LMS, consultation, and skill solutions for university and corporate-HR audiences; the university LMS page concentrates on reducing preparation and evaluation work so instructors can focus on students. The narrative here is confined to those first-party statements and does not claim unobserved product-design intent.

12. Principles

1. Name the education context. Current public pages separate university and corporate-HR offers. UI implication: keep public navigation and feature groups audience-specific.
2. Connect AI to a concrete task. The university LMS page describes preparation, quizzes, grading, feedback, and learner support. UI implication: pair an AI claim with the supported learning task.
3. Keep public calls to action legible. The repeated public navigation action is red on white with an 8px radius. UI implication: retain the verified action hierarchy on comparable public marketing routes only.

13. Personas

The following are source-bound audience roles, not synthetic user research.

• University instructor: explicitly addressed on the public LMS page in the context of lesson preparation, assessment, feedback, and student-focused teaching.
• University student: explicitly addressed on the same page as a participant in AI-supported, self-directed learning.
• Corporate HR audience: explicitly named on the official home as the audience for Classum’s corporate/skill-solution offer.

No behavioral, demographic, or satisfaction claims are inferred beyond those public audience descriptions.

14. States

15. Motion & Easing

No motion timing, easing token, or interaction transition is promoted. The supplied capture reports zero interaction kinds and zero interaction events. A future source-specific inspection is required before defining public marketing, authenticated product, or documentation motion behavior.

Verified: 2026-07-13 Tier 1 sources: https://business.classum.com/ · https://business.classum.com/learning · https://business.classum.com/university/lms · https://careers.classum.com/culture · https://github.com/orioncactus/pretendard/blob/main/packages/pretendard/docs/en/README.md · https://github.com/orioncactus/pretendard/blob/main/LICENSE Tier 2 sources: https://getdesign.md/classum (retrieval attempted; no importable record returned) · https://styles.refero.design/?q=classum (retrieval attempted; no importable record returned) Conflicts unresolved: none