---
id: sanity
name: Sanity
country: US
category: backend-devops
homepage: "https://www.sanity.io"
primary_color: "#f03e2f"
logo:
  type: simpleicons
  slug: sanity
verified: "2026-05-15"
omd: "0.1"
ds:
  name: Sanity UI
  url: "https://www.sanity.io/ui"
  type: system
  description: Sanity's accessible React toolkit for building apps with design tokens.
  og_image: "https://cdn.sanity.io/images/mos42crl/production/f378d0067c1406f4e3d3ed6874cd715c72f52d2c-1920x1080.png"
tokens:
  source: prose-derived
  extracted: "2026-06-09"
  colors:
    canvas: "#0b0b0b"
    black: "#000000"
    cta: "#f36458"
    interactive: "#0052ef"
    blue-light: "#55beff"
    blue-dim: "#afe3ff"
    green: "#19d600"
    surface: "#212121"
    border: "#353535"
    white: "#ffffff"
    light-gray: "#ededed"
    silver: "#b9b9b9"
    medium-gray: "#797979"
    error: "#dd0000"
    gpc-green: "#37cd84"
  typography:
    family: { sans: "waldenburgNormal", mono: "IBM Plex Mono" }
    display-hero: { size: 112, weight: 400, lineHeight: 1.00, tracking: -4.48, use: "Maximum impact, compressed tracking" }
    hero-secondary: { size: 72, weight: 400, lineHeight: 1.05, tracking: -2.88, use: "Large section headers" }
    section:      { size: 48, weight: 400, lineHeight: 1.08, tracking: -1.68, use: "Primary section anchors" }
    heading-lg:   { size: 38, weight: 400, lineHeight: 1.10, tracking: -1.14, use: "Feature section titles" }
    heading-md:   { size: 32, weight: 425, lineHeight: 1.24, tracking: -0.32, use: "Card titles, subsection headers" }
    heading-sm:   { size: 24, weight: 425, lineHeight: 1.24, tracking: -0.24, use: "Smaller feature headings" }
    subheading:   { size: 20, weight: 425, lineHeight: 1.13, tracking: -0.2, use: "Sub-section markers" }
    body-lg:      { size: 18, weight: 400, lineHeight: 1.50, tracking: -0.18, use: "Intro paragraphs, descriptions" }
    body:         { size: 16, weight: 400, lineHeight: 1.50, use: "Standard body text" }
    caption:      { size: 13, weight: 400, lineHeight: 1.30, tracking: -0.13, use: "Metadata, descriptions, tags" }
    micro:        { size: 11, weight: 600, lineHeight: 1.00, use: "Uppercase labels, tiny badges" }
    code:         { size: 15, weight: 400, lineHeight: 1.50, use: "Code blocks, technical content" }
  spacing: { xs: 4, sm: 8, md: 12, base: 16, lg: 24, xl: 32, xxl: 48, section: 96 }
  rounded: { sm: 4, md: 6, lg: 12, full: 9999 }
  shadow:
    ring: "0px 0px 0px 1px #212121"
    focus: "0 0 0 2px #0052ef"
  components:
    button-primary: { type: button, bg: "#f36458", fg: "#ffffff", radius: 9999, padding: "8px 16px", font: "16px/400 waldenburgNormal", use: "Primary CTA pill, hover #0052ef" }
    button-secondary: { type: button, bg: "#0b0b0b", fg: "#b9b9b9", radius: 9999, padding: "8px 12px", use: "Dark pill, hover #0052ef" }
    button-outlined: { type: button, bg: "#ffffff", fg: "#0b0b0b", radius: 9999, padding: "8px", use: "Light pill, 1px #0b0b0b border, hover #0052ef" }
    button-ghost: { type: button, bg: "#212121", fg: "#b9b9b9", radius: 6, padding: "0px 12px", use: "Subtle button, 1px #212121 border, hover #0052ef" }
    button-label: { type: button, bg: "#212121", fg: "#b9b9b9", font: "11px/600 waldenburgNormal", use: "Uppercase tab-like nav and filters" }
    card-dark: { type: card, bg: "#212121", fg: "#ffffff", radius: 6, padding: "24px", use: "Dark content card, 1px #353535 border" }
    card-feature: { type: card, bg: "#0b0b0b", radius: 12, padding: "32px", use: "Full-bleed feature card with overlaid text" }
    input-text: { type: input, bg: "#0b0b0b", fg: "#b9b9b9", radius: 3, padding: "8px 12px", use: "Text input, 1px #212121 border, focus 2px #0052ef ring" }
    badge-subtle: { type: badge, bg: "#ffffff", fg: "#0b0b0b", radius: 9999, padding: "8px", font: "13px", use: "Neutral subtle pill" }
    badge-filled: { type: badge, bg: "#0b0b0b", fg: "#ffffff", radius: 9999, padding: "8px", font: "13px", use: "Neutral filled pill" }
  components_harvested: true
---

# Design System Inspiration of Sanity

## 1. Visual Theme & Atmosphere

Sanity's website is a developer-content platform rendered as a nocturnal command center -- dark, precise, and deeply structured. The entire experience sits on a near-black canvas (`#0b0b0b`) that reads less like a "dark mode toggle" and more like the natural state of a tool built for people who live in terminals. Where most CMS marketing pages reach for friendly pastels and soft illustration, Sanity leans into the gravity of its own product: structured content deserves a structured stage.

The signature typographic voice is waldenburgNormal -- a distinctive, slightly geometric sans-serif with tight negative letter-spacing (-0.32px to -4.48px at display sizes) that gives headlines a compressed, engineered quality. At 112px hero scale with -4.48px tracking, the type feels almost machined -- like precision-cut steel letterforms. This is paired with IBM Plex Mono for code and technical labels, creating a dual-register voice: editorial authority meets developer credibility.

What makes Sanity distinctive is the interplay between its monochromatic dark palette and vivid, saturated accent punctuation. The neutral scale runs from pure black through a tightly controlled gray ramp (`#0b0b0b` -> `#212121` -> `#353535` -> `#797979` -> `#b9b9b9` -> `#ededed` -> `#ffffff`) with no warm or cool bias -- just pure, achromatic precision. Against this disciplined backdrop, a neon green accent (display-p3 green) and electric blue (`#0052ef`) land with the impact of signal lights in a dark control room. The orange-red CTA (`#f36458`) provides the only warm touch in an otherwise cool system.

**Key Characteristics:**
- Near-black canvas (`#0b0b0b`) as the default, natural environment -- not a dark "mode" but the primary identity
- waldenburgNormal with extreme negative tracking at display sizes, creating a precision-engineered typographic voice
- Pure achromatic gray scale -- no warm or cool undertones, pure neutral discipline
- Vivid accent punctuation: neon green, electric blue (`#0052ef`), and coral-red (`#f36458`) against the dark field
- Pill-shaped primary buttons (99999px radius) contrasting with subtle rounded rectangles (3-6px) for secondary actions
- IBM Plex Mono as the technical counterweight to the editorial display face
- Full-bleed dark sections with content contained in measured max-width containers
- Hover states that shift to electric blue (`#0052ef`) across all interactive elements -- a consistent "activation" signal

## 2. Color Palette & Roles

### Primary Brand
- **Sanity Black** (`#0b0b0b`): The primary canvas and dominant surface color. Not pure black but close enough to feel absolute. The foundation of the entire visual identity.
- **Pure Black** (`#000000`): Used for maximum-contrast moments, deep overlays, and certain border accents.
- **Sanity Red** (`#f36458`): The primary CTA and brand accent -- a warm coral-red that serves as the main call-to-action color. Used for "Get Started" buttons and primary conversion points.

### Accent & Interactive
- **Electric Blue** (`#0052ef`): The universal hover/active state color across the entire system. Buttons, links, and interactive elements all shift to this blue on hover. Also used as `--color-blue-700` for focus rings and active states.
- **Light Blue** (`#55beff` / `#afe3ff`): Secondary blue variants used for accent backgrounds, badges, and dimmed blue surfaces.
- **Neon Green** (`color(display-p3 .270588 1 0)`): A vivid, wide-gamut green used as `--color-fg-accent-green` for success states and premium feature highlights. Falls back to `#19d600` in sRGB.
- **Accent Magenta** (`color(display-p3 .960784 0 1)`): A vivid wide-gamut magenta for specialized accent moments.

### Surface & Background
- **Near Black** (`#0b0b0b`): Default page background and primary surface.
- **Dark Gray** (`#212121`): Elevated surface color for cards, secondary containers, input backgrounds, and subtle layering above the base canvas.
- **Medium Dark** (`#353535`): Tertiary surface and border color for creating depth between dark layers.
- **Pure White** (`#ffffff`): Used for inverted sections, light-on-dark text, and specific button surfaces.
- **Light Gray** (`#ededed`): Light surface for inverted/light sections and subtle background tints.

### Neutrals & Text
- **White** (`#ffffff`): Primary text color on dark surfaces, maximum legibility.
- **Silver** (`#b9b9b9`): Secondary text, body copy on dark surfaces, muted descriptions, and placeholder text.
- **Medium Gray** (`#797979`): Tertiary text, metadata, timestamps, and de-emphasized content.
- **Charcoal** (`#212121`): Text on light/inverted surfaces.
- **Near Black Text** (`#0b0b0b`): Primary text on white/light button surfaces.

### Semantic
- **Error Red** (`#dd0000`): Destructive actions, validation errors, and critical warnings -- a pure, high-saturation red.
- **GPC Green** (`#37cd84`): Privacy/compliance indicator green.
- **Focus Ring Blue** (`#0052ef`): Focus ring color for accessibility, matching the interactive blue.

### Border System
- **Dark Border** (`#0b0b0b`): Primary border on dark containers -- barely visible, maintaining minimal containment.
- **Subtle Border** (`#212121`): Standard border for inputs, textareas, and card edges on dark surfaces.
- **Medium Border** (`#353535`): More visible borders for emphasized containment and dividers.
- **Light Border** (`#ffffff`): Border on inverted/light elements or buttons needing contrast separation.
- **Orange Border** (`color(display-p3 1 0.3333 0)`): Special accent border for highlighted/featured elements.

## 3. Typography Rules

### Font Family
- **Display / Headline**: `waldenburgNormal`, fallback: `waldenburgNormal Fallback, ui-sans-serif, system-ui`
- **Body / UI**: `waldenburgNormal`, fallback: `waldenburgNormal Fallback, ui-sans-serif, system-ui`
- **Code / Technical**: `IBM Plex Mono`, fallback: `ibmPlexMono Fallback, ui-monospace`
- **Fallback / CJK**: `Helvetica`, fallback: `Arial, Hiragino Sans GB, STXihei, Microsoft YaHei, WenQuanYi Micro Hei`

*Note: waldenburgNormal is a custom typeface. For external implementations, use Inter or Space Grotesk as the sans substitute (geometric, slightly condensed feel). IBM Plex Mono is available on Google Fonts.*

### Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display / Hero | waldenburgNormal | 112px (7rem) | 400 | 1.00 (tight) | -4.48px | Maximum impact, compressed tracking |
| Hero Secondary | waldenburgNormal | 72px (4.5rem) | 400 | 1.05 (tight) | -2.88px | Large section headers |
| Section Heading | waldenburgNormal | 48px (3rem) | 400 | 1.08 (tight) | -1.68px | Primary section anchors |
| Heading Large | waldenburgNormal | 38px (2.38rem) | 400 | 1.10 (tight) | -1.14px | Feature section titles |
| Heading Medium | waldenburgNormal | 32px (2rem) | 425 | 1.24 (tight) | -0.32px | Card titles, subsection headers |
| Heading Small | waldenburgNormal | 24px (1.5rem) | 425 | 1.24 (tight) | -0.24px | Smaller feature headings |
| Subheading | waldenburgNormal | 20px (1.25rem) | 425 | 1.13 (tight) | -0.2px | Sub-section markers |
| Body Large | waldenburgNormal | 18px (1.13rem) | 400 | 1.50 | -0.18px | Intro paragraphs, descriptions |
| Body | waldenburgNormal | 16px (1rem) | 400 | 1.50 | normal | Standard body text |
| Body Small | waldenburgNormal | 15px (0.94rem) | 400 | 1.50 | -0.15px | Compact body text |
| Caption | waldenburgNormal | 13px (0.81rem) | 400-500 | 1.30-1.50 | -0.13px | Metadata, descriptions, tags |
| Small Caption | waldenburgNormal | 12px (0.75rem) | 400 | 1.50 | -0.12px | Footnotes, timestamps |
| Micro / Label | waldenburgNormal | 11px (0.69rem) | 500-600 | 1.00-1.50 | normal | Uppercase labels, tiny badges |
| Code Body | IBM Plex Mono | 15px (0.94rem) | 400 | 1.50 | normal | Code blocks, technical content |
| Code Caption | IBM Plex Mono | 13px (0.81rem) | 400-500 | 1.30-1.50 | normal | Inline code, small technical labels |
| Code Micro | IBM Plex Mono | 10-12px | 400 | 1.30-1.50 | normal | Tiny code labels, uppercase tags |

### Principles
- **Extreme negative tracking at scale**: Display headings at 72px+ use aggressive negative letter-spacing (-2.88px to -4.48px), creating a tight, engineered quality that distinguishes Sanity from looser editorial typography.
- **Single font, multiple registers**: waldenburgNormal handles both editorial display and functional UI text. The weight range is narrow (400-425 for most, 500-600 only for tiny labels), keeping the voice consistent.
- **OpenType feature control**: Typography uses deliberate feature settings including `"cv01", "cv11", "cv12", "cv13", "ss07"` for display sizes and `"calt" 0` for body text, fine-tuning character alternates for different contexts.
- **Tight headings, relaxed body**: Headings use 1.00-1.24 line-height (extremely tight), while body text breathes at 1.50. This contrast creates clear visual hierarchy.
- **Uppercase for technical labels**: IBM Plex Mono captions and small labels frequently use `text-transform: uppercase` with tight line-heights, creating a "system readout" aesthetic for technical metadata.

## 4. Component Stylings

### Buttons

**Primary CTA (Pill)**
- Background: Sanity Red (`#f36458`)
- Text: White (`#ffffff`)
- Padding: 8px 16px
- Border Radius: 99999px (full pill)
- Border: none
- Hover: Electric Blue (`#0052ef`) background, white text
- Font: 16px waldenburgNormal, weight 400

**Secondary (Dark Pill)**
- Background: Near Black (`#0b0b0b`)
- Text: Silver (`#b9b9b9`)
- Padding: 8px 12px
- Border Radius: 99999px (full pill)
- Border: none
- Hover: Electric Blue (`#0052ef`) background, white text

**Outlined (Light Pill)**
- Background: White (`#ffffff`)
- Text: Near Black (`#0b0b0b`)
- Padding: 8px
- Border Radius: 99999px (full pill)
- Border: 1px solid `#0b0b0b`
- Hover: Electric Blue (`#0052ef`) background, white text

**Ghost / Subtle**
- Background: Dark Gray (`#212121`)
- Text: Silver (`#b9b9b9`)
- Padding: 0px 12px
- Border Radius: 5px
- Border: 1px solid `#212121`
- Hover: Electric Blue (`#0052ef`) background, white text

**Uppercase Label Button**
- Font: 11px waldenburgNormal, weight 600, uppercase
- Background: transparent or `#212121`
- Text: Silver (`#b9b9b9`)
- Letter-spacing: normal
- Used for tab-like navigation and filter controls

### Cards

**Dark Content Card**
- Background: `#212121`
- Border: 1px solid `#353535` or `#212121`
- Border Radius: 6px
- Padding: 24px
- Text: White (`#ffffff`) for titles, Silver (`#b9b9b9`) for body
- Hover: subtle border color shift or elevation change

**Feature Card (Full-bleed)**
- Background: `#0b0b0b` or full-bleed image/gradient
- Border: none or 1px solid `#212121`
- Border Radius: 12px
- Padding: 32-48px
- Contains large imagery with overlaid text

### Inputs

**Text Input / Textarea**
- Background: Near Black (`#0b0b0b`)
- Text: Silver (`#b9b9b9`)
- Border: 1px solid `#212121`
- Padding: 8px 12px
- Border Radius: 3px
- Focus: outline with `var(--focus-ring-color)` (blue), 2px solid
- Focus background: shifts to deep cyan (`#072227`)

**Search Input**
- Background: `#0b0b0b`
- Text: Silver (`#b9b9b9`)
- Padding: 0px 12px
- Border Radius: 3px
- Placeholder: Medium Gray (`#797979`)

### Navigation

**Top Navigation**
- Background: Near Black (`#0b0b0b`) with backdrop blur
- Height: auto, compact padding
- Logo: left-aligned, Sanity wordmark
- Links: waldenburgNormal 16px, Silver (`#b9b9b9`)
- Link Hover: Electric Blue via `--color-fg-accent-blue`
- CTA Button: Sanity Red pill button right-aligned
- Separator: 1px border-bottom `#212121`

**Footer**
- Background: Near Black (`#0b0b0b`)
- Multi-column link layout
- Links: Silver (`#b9b9b9`), hover to blue
- Section headers: White (`#ffffff`), 13px uppercase IBM Plex Mono

### Badges / Pills

**Neutral Subtle**
- Background: White (`#ffffff`)
- Text: Near Black (`#0b0b0b`)
- Padding: 8px
- Font: 13px
- Border Radius: 99999px

**Neutral Filled**
- Background: Near Black (`#0b0b0b`)
- Text: White (`#ffffff`)
- Padding: 8px
- Font: 13px
- Border Radius: 99999px

## 5. Layout Principles

### Spacing System
Base unit: **8px**

| Token | Value | Usage |
|-------|-------|-------|
| space-1 | 1px | Hairline gaps, border-like spacing |
| space-2 | 2px | Minimal internal padding |
| space-3 | 4px | Tight component internal spacing |
| space-4 | 6px | Small element gaps |
| space-5 | 8px | Base unit -- button padding, input padding, badge padding |
| space-6 | 12px | Standard component gap, button horizontal padding |
| space-7 | 16px | Section internal padding, card spacing |
| space-8 | 24px | Large component padding, card internal spacing |
| space-9 | 32px | Section padding, container gutters |
| space-10 | 48px | Large section vertical spacing |
| space-11 | 64px | Major section breaks |
| space-12 | 96-120px | Hero vertical padding, maximum section spacing |

### Grid & Container
- Max content width: ~1440px (inferred from breakpoints)
- Page gutter: 32px on desktop, 16px on mobile
- Content sections use full-bleed backgrounds with centered, max-width content
- Multi-column layouts: 2-3 columns on desktop, single column on mobile
- Card grids: CSS Grid with consistent gaps (16-24px)

### Whitespace Philosophy
Sanity uses aggressive vertical spacing between sections (64-120px) to create breathing room on the dark canvas. Within sections, spacing is tighter (16-32px), creating dense information clusters separated by generous voids. This rhythm gives the page a "slides" quality -- each section feels like its own focused frame.

### Border Radius Scale

| Token | Value | Usage |
|-------|-------|-------|
| radius-xs | 3px | Inputs, textareas, subtle rounding |
| radius-sm | 4-5px | Secondary buttons, small cards, tags |
| radius-md | 6px | Standard cards, containers |
| radius-lg | 12px | Large cards, feature containers, forms |
| radius-pill | 99999px | Primary buttons, badges, nav pills |

## 6. Depth & Elevation

### Shadow System

| Level | Value | Usage |
|-------|-------|-------|
| Level 0 (Flat) | none | Default state for most elements -- dark surfaces create depth through color alone |
| Level 1 (Subtle) | 0px 0px 0px 1px `#212121` | Border-like shadow for minimal containment without visible borders |
| Level 2 (Focus) | 0 0 0 2px `var(--color-blue-500)` | Focus ring for inputs and interactive elements |
| Level 3 (Overlay) | Backdrop blur + semi-transparent dark | Navigation overlay, modal backgrounds |

### Depth Philosophy
Sanity's depth system is almost entirely **colorimetric** rather than shadow-based. Elevation is communicated through surface color shifts: `#0b0b0b` (ground) -> `#212121` (elevated) -> `#353535` (prominent) -> `#ffffff` (inverted/highest). This approach is native to dark interfaces where traditional drop shadows would be invisible. The few shadows that exist are ring-based (0px 0px 0px Npx) or blur-based (backdrop-filter) rather than offset shadows, maintaining the flat, precision-engineered aesthetic.

Border-based containment (1px solid `#212121` or `#353535`) serves as the primary spatial separator, with the border darkness calibrated to be visible but not dominant. The system avoids "floating card" aesthetics -- everything feels mounted to the surface rather than hovering above it.

## 7. Do's and Don'ts

### Do
- Use the achromatic gray scale as the foundation -- maintain pure neutral discipline with no warm/cool tinting
- Apply Electric Blue (`#0052ef`) consistently as the universal hover/active state across all interactive elements
- Use extreme negative letter-spacing (-2px to -4.48px) on display headings 48px and above
- Keep primary CTAs as full-pill shapes (99999px radius) with the coral-red (`#f36458`)
- Use IBM Plex Mono uppercase for technical labels, tags, and system metadata
- Communicate depth through surface color (dark-to-light) rather than shadows
- Maintain generous vertical section spacing (64-120px) on the dark canvas
- Use `"cv01", "cv11", "cv12", "cv13", "ss07"` OpenType features for display typography

### Don't
- Don't introduce warm or cool color tints to the neutral scale -- Sanity's grays are pure achromatic
- Don't use drop shadows for elevation -- dark interfaces demand colorimetric depth
- Don't apply border-radius between 13px and 99998px -- the system jumps from 12px (large card) directly to pill (99999px)
- Don't mix the coral-red CTA with the electric blue interactive color in the same element
- Don't use heavy font weights (700+) -- the system maxes out at 600 and only for 11px uppercase labels
- Don't place light text on light surfaces or dark text on dark surfaces without checking the gray-on-gray contrast ratio
- Don't use traditional offset box-shadows -- ring shadows (0 0 0 Npx) or border-based containment only
- Don't break the tight line-height on headings -- 1.00-1.24 is the range, never go to 1.5+ for display text

## 8. Responsive Behavior

### Breakpoints

| Name | Width | Behavior |
|------|-------|----------|
| Desktop XL | >= 1640px | Full layout, maximum content width |
| Desktop | >= 1440px | Standard desktop layout |
| Desktop Compact | >= 1200px | Slightly condensed desktop |
| Laptop | >= 1100px | Reduced column widths |
| Tablet Landscape | >= 960px | 2-column layouts begin collapsing |
| Tablet | >= 768px | Transition zone, some elements stack |
| Mobile Large | >= 720px | Near-tablet layout |
| Mobile | >= 480px | Single-column, stacked layout |
| Mobile Small | >= 376px | Minimum supported width |

### Collapsing Strategy
- **Navigation**: Horizontal links collapse to hamburger menu below 768px
- **Hero typography**: Scales from 112px -> 72px -> 48px -> 38px across breakpoints, maintaining tight letter-spacing ratios
- **Grid layouts**: 3-column -> 2-column at ~960px, single-column below 768px
- **Card grids**: Horizontal scrolling on mobile instead of wrapping (preserving card aspect ratios)
- **Section spacing**: Vertical padding reduces by ~40% on mobile (120px -> 64px -> 48px)
- **Button sizing**: CTA pills maintain padding but reduce font size; ghost buttons stay fixed
- **Code blocks**: Horizontal scroll with preserved monospace formatting

### Mobile-Specific Adjustments
- Full-bleed sections extend edge-to-edge with 16px internal gutters
- Touch targets: minimum 44px for all interactive elements
- Heading letter-spacing relaxes slightly at mobile sizes (less aggressive negative tracking)
- Image containers switch from fixed aspect ratios to full-width with auto height

## 9. Agent Prompt Guide

### Quick Color Reference
```
Background:      #0b0b0b (near-black canvas)
Surface:         #212121 (elevated cards/containers)
Border:          #353535 (visible) / #212121 (subtle)
Text Primary:    #ffffff (white on dark)
Text Secondary:  #b9b9b9 (silver on dark)
Text Tertiary:   #797979 (medium gray)
CTA:             #f36458 (coral-red)
Interactive:     #0052ef (electric blue, all hovers)
Success:         #19d600 (green, sRGB fallback)
Error:           #dd0000 (pure red)
Light Surface:   #ededed / #ffffff (inverted sections)
```

### Example Prompts

**Landing page section:**
"Create a feature section with a near-black (#0b0b0b) background. Use a 48px heading in Inter with -1.68px letter-spacing, white text. Below it, 16px body text in #b9b9b9 with 1.50 line-height. Include a coral-red (#f36458) pill button with white text and a secondary dark (#0b0b0b) pill button with #b9b9b9 text. Both buttons hover to #0052ef blue."

**Card grid:**
"Build a 3-column card grid on a #0b0b0b background. Each card has a #212121 surface, 1px solid #353535 border, 6px border-radius, and 24px padding. Card titles are 24px white with -0.24px letter-spacing. Body text is 13px #b9b9b9. Add a 13px IBM Plex Mono uppercase tag in #797979 at the top of each card."

**Form section:**
"Design a contact form on a #0b0b0b background. Inputs have #0b0b0b background, 1px solid #212121 border, 3px border-radius, 8px 12px padding, and #b9b9b9 placeholder text. Focus state shows a 2px blue (#0052ef) ring. Submit button is a full-width coral-red (#f36458) pill. Include a 13px #797979 helper text below each field."

**Navigation bar:**
"Create a sticky top navigation on #0b0b0b with backdrop blur. Left: brand text in 15px white. Center/right: nav links in 16px #b9b9b9 that hover to blue. Far right: a coral-red (#f36458) pill CTA button. Bottom border: 1px solid #212121."

### Iteration Guide
1. **Start dark**: Begin with `#0b0b0b` background, `#ffffff` primary text, `#b9b9b9` secondary text
2. **Add structure**: Use `#212121` surfaces and `#353535` borders for containment -- no shadows
3. **Apply typography**: Inter (or Space Grotesk) with tight letter-spacing on headings, 1.50 line-height on body
4. **Color punctuation**: Add `#f36458` for CTAs and `#0052ef` for all hover/interactive states
5. **Refine spacing**: 8px base unit, 24-32px within sections, 64-120px between sections
6. **Technical details**: Add IBM Plex Mono uppercase labels for tags and metadata
7. **Polish**: Ensure all interactive elements hover to `#0052ef`, all buttons are pills or subtle 5px radius, borders are hairline (1px)

## 10. Voice & Tone

Sanity's voice is **content-platform-confident and developer-warm.** "The Content Operating System for the AI era" — confident enterprise positioning with developer-friendly chrome. Mixed type system + flat-no-shadow signals "premium content tooling."

| Context | Tone |
|---|---|
| CTA | Verb. "Get started", "Talk to sales", "Start free" |
| Marketing | Capability-list. Studio + Dataset + Content Lake naming |
| Documentation | Deep, code-block-heavy, GROQ-aware |
| Error | Specific. "Schema validation failed at field X." |

**Voice samples**
- Tagline: *"The Content Operating System for the AI era"* <!-- verified: sanity.io homepage 2026-05 -->

**Forbidden phrases.** "Revolutionary CMS". Aggressive WordPress-comparison framing.

## 11. Brand Narrative

Sanity was **founded 2016 in Norway** with the **public launch November 2017** by four co-founders: **Magnus Kongsli Hillestad**, **Even Westvang**, **Øyvind Rostad**, and **Simen Svale Skogsrud** ([Threshold Ventures — Magnus Hillestad founder Q&A](https://medium.com/threshold-ventures/magnus-hillestad-sanity-founder-story-80b7e97952d), [Sanity — Magnus profile](https://www.sanity.io/exchange/community/magnus)). **Dual-headquartered in Oslo and San Francisco** with remote team across four continents. Headless CMS positioned as content infrastructure — **Studio** (editor) + **Dataset** (storage) + **Content Lake** (queryable). Founding insight: content must be **structured data**, easily queried + distributed across APIs (vs traditional page-bound CMS). **Series B $39M (2021)** led by **ICONIQ Growth** with **Lead Edge Capital** + existing investors — ICONIQ's portfolio includes **Datadog, Snowflake, Notion, Airtable, Zoom** ([Sanity blog — It takes a village (Series B)](https://www.sanity.io/blog/it-takes-a-village), [TechStartups — Sanity $39M Series B](https://techstartups.com/2021/06/24/norwegian-tech-startup-sanity-raises-39-million-grow-unified-content-platform-building-data-driven-content-solutions/)). Strong adoption among design-first SaaS + e-commerce. The **2024-2025 evolution to "Content Operating System for AI era"** positions Sanity as the structured-content layer for AI applications — confirmed via live `<title>` "The Content Operating System for the AI era | Sanity" 2026-05.

## 12. Principles

1. **Content as code.** Schemas, GROQ queries, deploys as code. *UI implication:* schema-first approach surfaces.
2. **Studio is the canvas.** Customizable React-based editor. *UI implication:* showcase Studio screenshots as primary marketing asset.
3. **Hairline borders, no shadow.** *UI implication:* depth via 1px borders + color contrast.
4. **Pills + 5px subtle.** *UI implication:* primary CTAs pill; secondary 5px radius.
5. **Hover to `#0052ef` blue.** *UI implication:* preserve hover blue across all interactive elements.

## 13. Personas

*Personas are fictional archetypes informed by Sanity user segments (developers, content teams, e-commerce marketers), not individual people.*

**Henrik Sondergaard, 35, Copenhagen.** Senior engineer at e-commerce SaaS. Sanity Studio for product content management.

**Sofia Russo, 30, Milan.** Indie SaaS shipping editorial sites. Sanity for headless CMS + Next.js integration.

**Marcus Chen, 38, San Francisco.** Content lead at growth-stage SaaS. Owns the marketing site CMS.

## 14. States

| State | Treatment |
|---|---|
| **Empty (no content)** | "Create your first document" CTA + schema picker |
| **Empty (no schemas)** | "Define a schema" with code example |
| **Loading (query)** | GROQ query result inline |
| **Loading (publishing)** | Per-document progress |
| **Error (schema)** | Specific. "Field X validation failed." |
| **Error (deploy)** | Token + permission diagnostic |
| **Success (published)** | Subtle confirmation + revision history |
| **Success (preview)** | Inline preview link |
| **Skeleton (document list)** | Hairline-border placeholders |
| **Disabled (no permission)** | Role tooltip |
| **Loading (long deploy)** | Persistent progress |

## 15. Motion & Easing

| Token | Value | Use |
|---|---|---|
| `motion-instant` | 0ms | Selection |
| `motion-fast` | 150ms | Hover |
| `motion-standard` | 250ms | Modal, panel |

Standard cubic-bezier; no bounce. `prefers-reduced-motion: reduce` removes hover transitions.

---

**Verified:** 2026-05-08 (omd:migrate run 53 — Apple-tier)
**Tier 1 sources:** sanity.io home + /pricing (live DOM via playwright — Primary **`color(display-p3 1 0.3333 0)`** Sanity Orange-Red (~`#ff5500` sRGB / wide-gamut P3) 99999px full-pill / 35px (page 13px·400 ALL CAPS) or 55px (hero 24px·400) / 4×12 or 8×32; Inverse `#0b0b0b` Near-Black; Light Secondary `#ededed`; A11y skip-nav `#0052ef` Sanity Blue. **`display-p3()` wide-gamut color-space — most advanced in corpus**).
**Tier 2 sources:** styles.refero.design / getdesign.md — no record.
**Tier 2 (Philosophy/founders/funding):** Threshold Ventures (Magnus Hillestad Q&A), Sanity profile pages (Magnus + Simen), Sanity blog (Series B "It takes a village"), TechStartups, Nordic 9, Crunchbase.
**Style ref:** `stripe`. **Conflicts unresolved:** none. **Earlier mistake reverted (significant):** prior footer claimed Primary was `#0b0b0b` 0px (announcement-banner strip) — canonical is **wide-gamut display-p3 Orange-Red 99999px full-pill**. Massive correction.


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Source: https://oh-my-design.kr/design-systems/sanity · Raw twin of references/sanity/DESIGN.md
Install 221 verified references for your AI coding agent: npx oh-my-design-cli install-skills