--- id: readmoo name: Readmoo country: TW category: consumer-tech homepage: "https://readmoo.com/" primary_color: "#40c8f7" logo: type: favicon slug: "https://www.google.com/s2/favicons?domain=readmoo.com&sz=128" verified: "2026-06-17" added: "2026-06-17" omd: "0.1" tokens: source: live-extract extracted: "2026-06-17" note: "primary = live register/search/CTA sky-cyan (#40c8f7); dark-cyan (#0092c2) is the link-hover/active shade; salmon (#e98192) is the secondary commerce action (mooInk bundle / cart). Body text is warm grey #4a4a4a on store, near-black #212529 on mooInk product page. Category nav renders in a CJK serif (Songti TC). Translucent amber highlight #f8b62d only appears at 0.95 alpha — kept solid here, alpha noted in prose." colors: primary: "#40c8f7" primary-hover: "#0092c2" primary-tint: "#c2f0ff" secondary: "#e98192" canvas: "#fafafa" surface: "#ffffff" surface-grey: "#f2f2f2" surface-grey-alt: "#e8e8e8" ink: "#212529" navy: "#013253" body: "#4a4a4a" text-dark: "#343a40" muted: "#666666" muted-grey: "#808080" faint: "#9b9b9b" hairline: "#dddfe1" sale: "#dc3545" success: "#28a745" highlight: "#f8b62d" on-primary: "#ffffff" typography: family: { sans: "PingFangTC-Regular, Microsoft JhengHei, Helvetica Neue, Heiti TC", serif: "Songti TC" } product-hero: { size: 44, weight: 700, lineHeight: 1.20, use: "mooInk product page H1, PingFangTC bold" } section: { size: 32, weight: 700, lineHeight: 1.20, use: "Section headings (每分鐘…), PingFangTC bold" } store-h1: { size: 28, weight: 400, lineHeight: 1.20, use: "Store hero H1, PingFangTC regular" } subsection: { size: 28, weight: 500, lineHeight: 1.20, use: "Sub-section heads (保固說明), PingFangTC medium" } category-nav: { size: 20, weight: 700, lineHeight: 1.20, use: "Store category tabs (書籍/雜誌), Songti TC serif" } body: { size: 16, weight: 400, lineHeight: 1.50, use: "Standard reading text, PingFangTC" } label: { size: 14, weight: 400, lineHeight: 1.50, use: "Secondary nav, advanced-search toggle" } caption: { size: 13, weight: 400, lineHeight: 1.50, use: "Social activity feed, fine print" } spacing: { xs: 4, sm: 6, md: 8, base: 12, lg: 16, xl: 24, xxl: 48 } rounded: { sm: 3, md: 4, lg: 25, full: 9999 } shadow: none: "none" subtle: "rgba(0,0,0,0.05) 0px 1px 3px" components: button-primary: { type: button, bg: "#40c8f7", fg: "#ffffff", radius: "25px", padding: "6px 12px", height: "38px", border: "1px solid #40c8f7", font: "16px / 400 PingFangTC", states: "hover #0092c2", use: "Primary CTA pill (了解更多, 查看更多, mooInk 詳細介紹)" } button-register: { type: button, bg: "#40c8f7", fg: "#ffffff", radius: "3px", padding: "0 10px", height: "32px", font: "16px / 700 PingFangTC", use: "Header register (註冊) — sharp-corner accent" } button-secondary: { type: button, bg: "#e98192", fg: "#ffffff", radius: "25px", padding: "6px 12px", height: "38px", border: "1px solid #e98192", font: "16px / 400 PingFangTC", use: "Secondary commerce action (mooInk 優惠套組 / cart)" } button-grey: { type: button, bg: "#f2f2f2", fg: "#333333", radius: "25px", padding: "6px 12px", height: "38px", font: "16px / 400 PingFangTC", use: "Tertiary pill (規格比較, 展售店家, FAQ) — also rendered as translucent rgba(0,0,0,0.05)" } search-button: { type: button, bg: "#40c8f7", fg: "#ffffff", radius: "0 4px 4px 0", padding: "6px 16px", height: "40px", font: "16px / 400 PingFangTC", use: "Search submit, fused to input right edge" } search-input: { type: input, bg: "#ffffff", fg: "#000000", radius: "4px 0 0 4px", padding: "8px 12px", height: "40px", border: "1px solid #dddfe1", font: "16px / 400 PingFangTC", use: "Store search field" } category-tab: { type: tab, fg: "#666666", font: "20px / 700 Songti TC", radius: "4px 4px 0 0", active: "text #333333 + bg #f2f2f2 + 2px bottom border #40c8f7", use: "Store category tabs (書籍/雜誌/有聲書/漫畫) — serif" } feature-card: { type: card, bg: "#ffffff", fg: "#212529", radius: "4px", border: "1px solid #dddfe1", use: "Book / feature card on store + mooInk grid" } tint-card: { type: card, bg: "#c2f0ff", fg: "#212529", radius: "4px", use: "Cyan-tint highlight panel (mooInk feature callout)" } sale-badge: { type: badge, bg: "#dc3545", fg: "#ffffff", radius: "3px", padding: "1px 6px", font: "13px / 400 PingFangTC", use: "Discount / sale tag on book covers" } stock-badge: { type: badge, bg: "#28a745", fg: "#ffffff", radius: "3px", padding: "1px 6px", font: "13px / 400 PingFangTC", use: "In-stock / availability tag" } components_harvested: true --- # Design System Inspiration of Readmoo ## 1. Visual Theme & Atmosphere Readmoo (讀墨) is Taiwan's largest Traditional-Chinese EPUB ebook platform and the maker of the mooInk E Ink e-reader, and its design reads exactly like what it sells: a calm, bookish, reader-first store rather than a loud commerce funnel. The store canvas is a soft off-white (`#fafafa`) — never pure white at the page level — that lowers glare and evokes paper, while the mooInk product pages switch to clean white (`#ffffff`) to let device photography breathe. Text sits in a warm grey-charcoal (`#4a4a4a`) on the store and a near-black `#212529` on product surfaces, deliberately softer than pure black to ease long reading sessions. The single saturated brand accent is a bright sky-cyan (`#40c8f7`), reserved for the actions that matter — search submit, the register button, and every primary pill CTA — so the eye is trained that "cyan means go." The typographic personality is unmistakably Traditional-Chinese and quietly editorial. The body runs on a native CJK stack — `PingFangTC-Regular, "Microsoft JhengHei", "Helvetica Neue", "Heiti TC", 微軟正黑體, sans-serif` — at 16px with a generous 1.5 line-height tuned for dense hanzi legibility. But the most distinctive move is the **store category navigation set in a CJK serif (`"Songti TC", serif`)** at 20px/700: the "書籍 / 雜誌 / 有聲書 / 漫畫 / 輕小說" tabs render in a Mincho-style serif, a small but telling signal that this is a place for *reading*, not a generic SaaS app. Product headlines (mooInk's "打開舒視閱讀任意門" at 44px/700, section heads at 32px/700) stay in the sans stack for marketing punch. What distinguishes Readmoo from typical commerce design is its restraint with depth. Live inspection found `box-shadow: none` across nav, hero, headings, and most chips; separation comes from flat grey surfaces (`#f2f2f2`, `#e8e8e8`) and thin `#dddfe1` hairlines rather than elevation. Geometry is split: marketing CTAs are full 25px pills, while the search field and the header register button keep sharp 3–4px corners — a pragmatic Bootstrap-derived chrome under a calm reading-brand veneer. A warm salmon (`#e98192`) carries the second commerce voice (the mooInk bundle / cart action), keeping the bright cyan exclusively for the primary path. **Key Characteristics:** - Sky-cyan (`#40c8f7`) reserved as the single primary action color; dark-cyan (`#0092c2`) is its hover/active shade - Salmon (`#e98192`) as the dedicated secondary commerce action — cart / bundle, never mixed with cyan - Off-white store canvas (`#fafafa`) for low-glare, paper-like reading comfort; white (`#ffffff`) on product pages - Warm charcoal text (`#4a4a4a` store / `#212529` product) instead of pure black — easy on the eyes - CJK serif (`"Songti TC"`) for the store category tabs — an editorial, book-store signal amid a sans body - Native Traditional-Chinese sans stack (`PingFangTC` → `Microsoft JhengHei` → `Heiti TC`) at 16px / 1.5 for hanzi density - Flat depth: `box-shadow: none` dominant; `#f2f2f2`/`#e8e8e8` surfaces + `#dddfe1` hairlines do the separating - Split geometry — 25px marketing pills vs 3–4px sharp search/register chrome - Cyan-tint panels (`#c2f0ff`) for feature callouts; red (`#dc3545`) sale tags and green (`#28a745`) stock tags on covers ## 2. Color Palette & Roles ### Primary - **Readmoo Cyan** (`#40c8f7`): Primary brand color and CTA background. The bright sky-cyan on search submit, the register button, and every `btn-primary` pill — the system's single "action" color. - **Cyan Hover** (`#0092c2`): The darker dark-cyan used for link hover / active and pressed states on cyan actions. - **Cyan Tint** (`#c2f0ff`): A pale cyan surface for feature-callout panels and highlight backgrounds on the mooInk pages. ### Secondary & Accent - **Salmon** (`#e98192`): The dedicated secondary commerce action — the mooInk 優惠套組 (bundle) and cart button. A warm rose-pink that reads as "buy" without competing with primary cyan. - **Highlight Amber** (`#f8b62d`): A gold highlight tone (observed at 0.95 alpha as `rgba(248,182,45,0.95)`) used on promotional ribbons and emphasis banners. ### Neutral & Surface - **Store Canvas** (`#fafafa`): Off-white page background on the store — soft, paper-like, low-glare. - **White** (`#ffffff`): Card surfaces, search input background, and the mooInk product-page canvas. - **Surface Grey** (`#f2f2f2`): Tertiary pill background (規格比較, FAQ) and category-tab active fill. - **Surface Grey Alt** (`#e8e8e8`): A slightly deeper grey block for alternating panels and dividers. - **Hairline** (`#dddfe1`): Thin borders, card outlines, and dividers — the primary separation device in this shadow-light system. ### Text Hierarchy - **Ink** (`#212529`): Near-black heading/body color on product surfaces (mooInk H1/H2). - **Navy** (`#013253`): A deep navy used on dark feature panels and immersive brand sections. - **Body Grey** (`#4a4a4a`): The store's default warm-charcoal body text. - **Text Dark** (`#343a40`): Nav links and dark UI labels on product pages. - **Muted** (`#666666`): Inactive tabs, secondary nav, captions. - **Muted Grey** (`#808080`): Tertiary grey labels and metadata. - **Faint** (`#9b9b9b`): Lowest-emphasis labels and disabled text. ### Status - **Sale Red** (`#dc3545`): Discount / sale tags on book covers and price strikethroughs. - **Stock Green** (`#28a745`): In-stock / availability badges and success confirmations. ## 3. Typography Rules ### Font Family - **Sans (body + marketing)**: `PingFangTC-Regular, "Microsoft JhengHei", "Helvetica Neue", "Heiti TC", 微軟正黑體, sans-serif` — the document default for body, nav, product headlines, and most UI. A native Traditional-Chinese sans stack (PingFang TC on Apple, Microsoft JhengHei / 微軟正黑體 on Windows, Heiti TC as fallback). - **Serif (category nav)**: `"Songti TC", serif` — a Mincho-style CJK serif used specifically for the store's category tabs, giving the storefront an editorial, book-store character. ### Hierarchy | Role | Font | Size | Weight | Line Height | Notes | |------|------|------|--------|-------------|-------| | Product Hero | PingFangTC | 44px (2.75rem) | 700 | 1.20 (52.8px) | mooInk product H1 ("打開舒視閱讀任意門") | | Section Heading | PingFangTC | 32px (2.00rem) | 700 | 1.20 (38.4px) | Section heads ("每分鐘，都是閱讀的美好時光") | | Store H1 | PingFangTC | 28px (1.75rem) | 400 | 1.20 | Store hero H1 (regular weight) | | Sub-section | PingFangTC | 28px (1.75rem) | 500 | 1.20 (33.6px) | mooInk sub-heads ("保固說明", "退換貨須知") | | Category Tab | Songti TC | 20px (1.25rem) | 700 | 1.20 | Store category nav ("書籍/雜誌/有聲書") — serif | | Body | PingFangTC | 16px (1.00rem) | 400 | 1.50 (24px) | Standard reading text | | Label | PingFangTC | 14px (0.88rem) | 400 | 1.50 | Advanced-search toggle, secondary nav | | Caption | PingFangTC | 13px (0.81rem) | 400 | 1.50 | Social activity feed, fine print | ### Principles - **Native CJK first**: the whole stack leads with `PingFangTC` and degrades to `Microsoft JhengHei` / `Heiti TC` so Traditional-Chinese hanzi render crisply on every OS before any Latin fallback. - **Serif as a reading signal**: the `"Songti TC"` serif is reserved for the category navigation — a deliberate editorial cue that this is a bookstore, not a generic store. - **Generous hanzi line-height**: body sits at 16px / 1.50 (24px), giving dense Traditional-Chinese text the vertical air it needs for comfortable reading. - **Weight, not color, for hierarchy**: marketing headlines jump to 700 at 32–44px; the palette stays calm so type weight carries the emphasis. ## 4. Component Stylings ### Buttons **Primary Pill** - Background: `#40c8f7` - Text: `#ffffff` - Radius: 25px - Padding: 6px 12px - Border: 1px solid `#40c8f7` - Font: 16px / 400 / PingFangTC - Height: 38px - Hover: `#0092c2` - Use: Primary CTA pills (了解更多, 查看更多, mooInk 詳細介紹) **Register (Sharp Accent)** - Background: `#40c8f7` - Text: `#ffffff` - Radius: 3px - Padding: 0px 10px - Font: 16px / 700 / PingFangTC - Height: 32px - Use: Header register button (註冊) — bold sharp-corner accent **Secondary Commerce** - Background: `#e98192` - Text: `#ffffff` - Radius: 25px - Padding: 6px 12px - Border: 1px solid `#e98192` - Font: 16px / 400 / PingFangTC - Height: 38px - Use: Secondary commerce action (mooInk 優惠套組 / cart) **Grey Tertiary** - Background: `#f2f2f2` - Text: `#333333` - Radius: 25px - Padding: 6px 12px - Font: 16px / 400 / PingFangTC - Height: 38px - Use: Tertiary tool pills (規格比較, 展售店家, FAQ, 使用手冊) — also rendered as translucent `rgba(0,0,0,0.05)` **Search Submit** - Background: `#40c8f7` - Text: `#ffffff` - Radius: 0px 4px 4px 0px - Padding: 6px 16px - Font: 16px / 400 / PingFangTC - Height: 40px - Use: Search button fused to the right edge of the search input (搜尋) ### Inputs & Forms **Search Field** - Background: `#ffffff` - Text: `#000000` - Border: 1px solid `#dddfe1` - Radius: 4px 0px 0px 4px - Padding: 8px 12px - Font: 16px / 400 / PingFangTC - Height: 40px - Use: Store search input, fused with the cyan search button **Advanced Toggle** - Background: transparent - Text: `#666666` - Border: 1px solid `#bec2c6` - Padding: 8px 12px - Font: 14px / 400 / PingFangTC - Use: "進階" advanced-search dropdown toggle ### Cards & Containers **Feature Card** - Background: `#ffffff` - Text: `#212529` - Border: 1px solid `#dddfe1` - Radius: 4px - Use: Book / feature card on the store and mooInk grids (no shadow) **Cyan Tint Panel** - Background: `#c2f0ff` - Text: `#212529` - Radius: 4px - Use: Cyan-tint highlight / feature callout panel on mooInk pages ### Tabs **Category Tab** - Text: `#666666` - Radius: 4px 4px 0px 0px - Font: 20px / 700 / Songti TC - Active: text `#333333` + bg `#f2f2f2` + 2px bottom border `#40c8f7` - Use: Store category tabs (書籍/雜誌/有聲書/漫畫/輕小說) — serif type ### Badges **Sale Tag** - Background: `#dc3545` - Text: `#ffffff` - Radius: 3px - Padding: 1px 6px - Font: 13px / 400 / PingFangTC - Use: Discount / sale tag on book covers **Stock Tag** - Background: `#28a745` - Text: `#ffffff` - Radius: 3px - Padding: 1px 6px - Font: 13px / 400 / PingFangTC - Use: In-stock / availability badge --- **Verified:** 2026-06-17 (omd:add-reference CREATE — Tier 1 live inspect, 2 brand-owned surfaces) **Tier 1 sources:** https://readmoo.com/ (store: nav, search, category tabs, CTA pills, social feed — live DOM) ; https://readmoo.com/mooink-series (mooInk e-reader product page: hero H1, section heads, btn-primary, btn-compare, bundle/cart action — live DOM) **Tier 2 sources:** getdesign.md/readmoo — NOT FOUND (no Readmoo entry) ; styles.refero.design/?q=readmoo — no Readmoo match (returns fuzzy unrelated results: Readwise, ElevenReader, Readymag) **Conflicts unresolved:** none ## 5. Layout Principles ### Spacing System - Base unit: ~4px - Scale: 4px, 6px, 8px, 12px, 16px, 24px, 48px - Notable: pill CTAs use a tight 6px/12px padding; the search input/button pair shares a 40px height for a fused control ### Grid & Container - Store: a fixed top nav (logo + search + login/register), a serif category-tab bar, then book-cover grids in responsive multi-column rows - mooInk product page: full-width white hero with a 44px headline, alternating feature bands ("每分鐘…", "每個人…"), and a spec-comparison / bundle section - Book-cover grids dominate the store; cards carry a thin `#dddfe1` hairline rather than a shadow ### Whitespace Philosophy - **Calm over dense**: despite being a catalog-heavy store, the layout keeps airy vertical rhythm between bands so covers don't crowd. - **Flat segmentation**: sections separate by background tint (`#fafafa` store canvas vs `#ffffff` cards, `#f2f2f2` grey blocks) and hairlines, not by elevation. - **Action focus**: cyan appears sparingly so the primary path is never ambiguous amid the dense book grid. ### Border Radius Scale - Sharp (3–4px): search input, register button, sale/stock badges, cards - Tab (4px 4px 0 0): category tabs - Pill (25px): marketing/tool CTAs - Full (9999px): occasional fully-round chips ## 6. Depth & Elevation | Level | Treatment | Use | |-------|-----------|-----| | Flat (Level 0) | No shadow | Page background, nav, headings, most chips | | Tint (Level 1) | `#f2f2f2` / `#e8e8e8` background shift | Card / section separation without elevation | | Hairline (Level 2) | `1px solid #dddfe1` border | Card outlines, dividers | | Subtle (Level 3) | `rgba(0,0,0,0.05) 0px 1px 3px` | Rare soft lift on floating panels / sticky cart | **Shadow Philosophy**: Readmoo is a near-shadowless system. Live inspection found `box-shadow: none` across the nav, hero, headings, and the cyan CTAs; even the grey tool pills are flat `rgba(0,0,0,0.05)` fills rather than elevated. Depth and grouping are communicated through flat grey surfaces (`#f2f2f2`, `#e8e8e8`) and thin `#dddfe1` hairlines. This keeps the dense book-cover grid feeling clean and paper-like rather than a stack of floating cards. When emphasis is needed, the system reaches for color (cyan `#40c8f7`, salmon `#e98192`, or the cyan-tint `#c2f0ff` panel), not elevation. ## 7. Do's and Don'ts ### Do - Reserve sky-cyan (`#40c8f7`) for the single primary action — search submit, register, primary CTA pills - Use dark-cyan (`#0092c2`) as the hover/active shade on cyan actions - Use salmon (`#e98192`) for the secondary commerce action (cart / bundle), keeping it distinct from primary cyan - Set the store category tabs in the `"Songti TC"` serif — it's the bookstore signal - Lead the type stack with `PingFangTC` and fall back through `Microsoft JhengHei` / `Heiti TC` for Traditional-Chinese - Use the off-white store canvas (`#fafafa`) for low-glare, paper-like reading comfort - Separate sections with flat grey surfaces (`#f2f2f2`/`#e8e8e8`) and `#dddfe1` hairlines, not shadows - Use warm charcoal (`#4a4a4a` store / `#212529` product) for text instead of pure black ### Don't - Spread cyan across many elements — it dilutes the single-action signal - Use heavy drop shadows for elevation — Readmoo is a flat, hairline-separated system - Use pure black (`#000000`) for body text — reserve warm charcoal `#4a4a4a` / near-black `#212529` - Use the salmon (`#e98192`) for primary navigation actions — it's the commerce/cart voice - Set the body in a Latin-first font — the CJK stack must lead for hanzi legibility - Apply the serif (`"Songti TC"`) to body copy — it belongs to the category tabs only - Cram the book grid edge-to-edge — keep the airy vertical rhythm between bands ## 8. Responsive Behavior ### Breakpoints | Name | Width | Key Changes | |------|-------|-------------| | Mobile | <640px | Single-column cover grid, hamburger nav, search collapses | | Tablet | 640-1024px | 2-3 column cover grids, condensed category tabs | | Desktop | 1024-1440px | Full layout, multi-column grids, persistent search bar | ### Touch Targets - Primary pills at 38px height with 6px/12px padding — comfortably tappable - Search input/button pair at a fused 40px height - Category tabs at 44px height for touch within the serif tab bar ### Collapsing Strategy - Store nav: full search bar → collapsed icon on mobile; login/register condense - Category tabs: horizontal serif tab row → scroll/wrap on narrow viewports - Cover grids: multi-column → 2-up → single column - mooInk feature bands: side-by-side image+text → stacked on mobile, 32px heads maintained ### Image Behavior - Book covers and mooInk device photography carry no shadow at any size, consistent with the flat system - Cards maintain 4px radius and the `#dddfe1` hairline across breakpoints ## 9. Agent Prompt Guide ### Quick Color Reference - Primary CTA: Readmoo Cyan (`#40c8f7`) - CTA Hover: Dark Cyan (`#0092c2`) - Secondary commerce: Salmon (`#e98192`) - Store canvas: Off-white (`#fafafa`) - Card / product canvas: White (`#ffffff`) - Grey surface: (`#f2f2f2`) - Heading / body text: Ink (`#212529`) / Body Grey (`#4a4a4a`) - Muted text: (`#666666`) - Hairline: (`#dddfe1`) - Sale: Red (`#dc3545`) · Stock: Green (`#28a745`) - Tint panel: Cyan Tint (`#c2f0ff`) ### Example Component Prompts - "Create a bookstore hero on off-white (`#fafafa`). Search field: white `#ffffff`, 1px `#dddfe1` border, 4px-left radius, fused to a cyan `#40c8f7` search button (white text, right-rounded 4px). Below it a serif category tab row in `Songti TC` 20px/700: inactive `#666666`, active `#333333` with a `#f2f2f2` fill and a 2px `#40c8f7` bottom border." - "Design a mooInk product hero: white background, 44px PingFangTC weight 700 headline `#212529`. Primary pill CTA: `#40c8f7` background, white text, 25px radius, 6px/12px padding, hover `#0092c2`. Secondary cart pill: `#e98192` background, white text, 25px radius." - "Build a feature card: white `#ffffff`, 1px solid `#dddfe1` border, 4px radius, no shadow. Body 16px PingFangTC `#4a4a4a`, line-height 1.5. Add a sale badge: `#dc3545` background, white text, 3px radius, 1px/6px padding." - "Create a cyan-tint callout panel: `#c2f0ff` background, `#212529` text, 4px radius. Title 32px PingFangTC weight 700." ### Iteration Guide 1. Cyan (`#40c8f7`) is the single primary action — don't spread it; hover goes to `#0092c2` 2. Salmon (`#e98192`) is the secondary commerce/cart voice only 3. No shadows — separate with `#f2f2f2`/`#e8e8e8` surfaces and `#dddfe1` hairlines 4. Category tabs are serif (`Songti TC`); everything else is the `PingFangTC` CJK sans stack 5. Off-white `#fafafa` store canvas, white `#ffffff` product/card surfaces 6. Text is warm charcoal `#4a4a4a` (store) / near-black `#212529` (product), never pure black 7. Pills are 25px; search/register/badges keep sharp 3–4px corners --- ## 10. Voice & Tone Readmoo's voice is **warm, literary, and reader-companionable** — a bookseller who loves reading and wants you to keep doing it, not a marketplace chasing a conversion. The mooInk page poetry ("打開舒視閱讀任意門" / "Open the any-door to comfortable reading", "每分鐘，都是閱讀的美好時光" / "Every minute is a beautiful reading moment") sets the register: gentle, evocative, framed around the *experience* of reading rather than specs or discounts. Copy treats the user as a fellow reader who values a good book and a comfortable screen. | Context | Tone | |---|---| | Product headlines | Evocative, reader-centric. "打開舒視閱讀任意門", "每個人，都有屬於他的閱讀姿態". Poetic, never spec-led. | | Category labels | Plain and functional. "書籍", "雜誌", "有聲書", "漫畫", "輕小說". | | CTAs | Calm, low-pressure. "了解更多", "查看更多", "mooInk 詳細介紹". | | Support / policy | Clear and reassuring. "保固說明", "退換貨須知", "使用手冊". | | Social / community | Friendly, communal. Activity feed: "有人於《納瓦爾寶典》新增一則劃線". | **Voice samples (verbatim from live surfaces):** - "打開舒視閱讀任意門" — mooInk product H1 (poetic, reader-centric). *(verified live 2026-06-17, readmoo.com/mooink-series)* - "每分鐘，都是閱讀的美好時光" — mooInk section heading (experience-framed). *(verified live 2026-06-17, readmoo.com/mooink-series)* - "Readmoo讀墨電子書 ─ 台灣最大繁體中文EPUB電子書服務" — store page title (scope + identity claim). *(verified live 2026-06-17, readmoo.com)* **Forbidden register**: aggressive discount urgency, spec-sheet-first framing, undefined jargon, exclamation-heavy hype. Reading is presented as a pleasure, not a transaction. ## 11. Brand Narrative Readmoo (讀墨) launched in **2013** as Taiwan's first dedicated Traditional-Chinese EPUB ebook platform, built on the conviction that Traditional-Chinese readers deserved a first-class digital reading experience rather than scanned PDFs or DRM-locked silos. The name 讀墨 — literally "read ink" — captures the mission: bring the feel of ink-on-paper into a digital, cross-device library. From the start Readmoo bet on the open EPUB standard and a "buy once, read anywhere" cross-platform library, positioning itself as the reader's advocate in a fragmented market. The platform grew into Taiwan's largest Traditional-Chinese ebook service and extended into hardware with the **mooInk** line of E Ink e-readers — purpose-built devices tuned for Traditional-Chinese typography, comfortable long-form reading, and low-blue-light eye comfort ("舒視閱讀"). The mooInk pages foreground reading *posture* and *comfort* ("每個人，都有屬於他的閱讀姿態") rather than raw hardware specs, reinforcing that the device is in service of the reading experience. What Readmoo refuses, visible in its design: the loud, discount-driven chrome of generic ecommerce, and the cold, spec-first framing of consumer electronics. What it embraces: a calm off-white paper-like canvas, an editorial CJK serif for browsing, native Traditional-Chinese typography tuned for hanzi, and copy that talks about the pleasure of reading. The single bright cyan is the one note of energy in an otherwise quiet, bookish room. ## 12. Principles 1. **Reading comfort first.** Off-white canvas, soft charcoal text, low-blue-light mooInk hardware. *UI implication:* avoid pure white/black and harsh contrast; favor paper-like `#fafafa` and warm `#4a4a4a`/`#212529` text for long sessions. 2. **Traditional-Chinese as a first-class citizen.** The whole stack is tuned for hanzi. *UI implication:* lead with `PingFangTC` → `Microsoft JhengHei` → `Heiti TC`; use generous 1.5 line-height for dense Traditional-Chinese. 3. **Editorial, not transactional.** This is a bookstore, not a discount mall. *UI implication:* the `Songti TC` serif on category tabs and poetic product copy signal "reading"; keep urgency and discount noise low. 4. **One action, one color.** Cyan (`#40c8f7`) means "go." *UI implication:* reserve the saturated cyan for the primary path; give the secondary commerce action its own salmon voice. 5. **Flat and calm.** Mobile-native clarity over decorative depth. *UI implication:* no shadows; separate with grey surfaces and hairlines so the dense cover grid stays quiet and scannable. ## 13. Personas *Personas below are fictional archetypes informed by publicly observable Readmoo user segments (Traditional-Chinese readers, mooInk e-reader owners, Taiwanese book lovers), not individual people.* **林雅婷, 34, 台北.** A heavy fiction reader who switched from paper to mooInk for the eye comfort and the cross-device library. Values that her highlights and notes sync everywhere, and that the store feels like a bookshop rather than a discount site. Chose Readmoo for its Traditional-Chinese typography quality. **陳柏宇, 41, 台中.** A commuter who reads on his phone during transit and on mooInk at home. Appreciates the calm interface and that buying a book is a quiet two-tap action, not a funnel. Browses the serif category tabs to discover new titles. **黃思妤, 27, 高雄.** A graduate student who buys academic and 輕小說 titles. Uses the social "劃線" (highlight) feed to see what others are reading and trusts the platform's plain, low-pressure tone over flashier competitors. ## 14. States | State | Treatment | |---|---| | **Empty (no search results)** | Off-white `#fafafa` canvas. Single Ink (`#212529`) line explaining no matching books, with one cyan CTA to broaden the search. No clutter. | | **Empty (library / shelf, none yet)** | Muted (`#666666`) single line inviting the reader to browse, plus a path to the store. Calm, bookish. | | **Loading (cover grid fetch)** | Skeleton cover blocks on `#f2f2f2` grey surface at final card dimensions, 4px radius. Flat pulse, no shadow shimmer — consistent with the shadowless system. | | **Loading (page-level)** | Subtle cyan `#40c8f7` progress hint; previous content stays visible. | | **Error (search / fetch failed)** | Inline message in Ink (`#212529`) with a plain-language explanation and a retry. No bare generic error. | | **Error (form validation)** | Field-level message below the input describing what's valid; sale-red `#dc3545` accent for the invalid field, not just "必填". | | **Success (added to cart / purchased)** | Brief inline confirmation in stock-green (`#28a745`) calm tone; next step (繼續閱讀 / 前往書櫃) linked immediately below. No celebratory emoji. | | **Skeleton** | `#f2f2f2` blocks at final dimensions, 4px radius, flat pulse. | | **Disabled** | Faint (`#9b9b9b`) text on reduced-opacity surface; cyan actions fade rather than turn grey to preserve brand read. | ## 15. Motion & Easing **Durations**: | Token | Value | Use | |---|---|---| | `motion-fast` | 120ms | Hover, pill press, tab switch, focus | | `motion-standard` | 200ms | Card/section reveal, dropdown, search expand | | `motion-slow` | 320ms | Page-level transitions, hero reveal | **Easings**: | Token | Curve | Use | |---|---|---| | `ease-enter` | `cubic-bezier(0.2, 0.6, 0.25, 1)` | Arriving — cards, dropdowns, panels | | `ease-exit` | `cubic-bezier(0.4, 0.0, 1, 1)` | Dismissals | | `ease-standard` | `cubic-bezier(0.25, 0.1, 0.25, 1)` | Two-way transitions | **Motion rules**: Motion is functional and quiet — consistent with the calm, paper-like reading brand. Cyan pills respond to press with a subtle color shift to `#0092c2`; category tabs cross-fade their underline on switch; cover grids fade-in from below at `motion-standard / ease-enter`. No bounce or spring — a reading platform signals calm, not playfulness. Under `prefers-reduced-motion: reduce`, all transitions collapse to instant; the store remains fully functional. --- Source: https://oh-my-design.kr/design-systems/readmoo · Raw twin of references/readmoo/DESIGN.md Install 221 verified references for your AI coding agent: npx oh-my-design-cli install-skills